Program Manager, BDR COE

Collaborate with collaborators to build new gotomarket strategies for new BDR programs and work with collaborators to develop messaging and enablement for those programs.

• Align COE Resources to support the needs of specific organizational challenges through small group trainings, manager trainings, and larger enablement sessions.

• • Collaborate with content team to identify content needs and work collectively with FLM’s to ensure BDR adoption.

  • • Lead the Onboarding experience for new BDR’s or equivalent experience in tandem with Adobe Sales Academy (Tech Tools, AI workflows, Process Training, etc.).

    • • Measure the qualitative and quantitative progress of new BDRs.

      • • Decrease Time to First MQO, SQO by building processes that decrease the time it takes for new BDRs to be productive and acquire their first MQOSQO.

        • • Possess extensive knowledge of all aspects of Adobe DX or DME Business.

          • • Ensure consistency of process, use of technology, and BDR tools across Adobe DXDME teams and regions.

            • • Align with sales leadership for ongoing feedback on process, tools, technology and training. Identify gaps, define requirements, and gain alignment on solution.

              • • Develop and implement BDR org process to accelerate work with AI.

                • • Drive adoption of AI to tailor messaging and high value actions to meet customer needs.

                  • • Develop and activate BDR campaigns and cohorts that align with Adobes content strategy.

                    • • Track and share customer insights to better inform our campaign strategy.

                      • • Empower BDRs with comprehensive training on processes, technology, & product knowledge.

                        • • Foster a BDR Multipliers culture with our COE BDR Ambassador Program.

                          • ​

                            What you need to succeed

                            • 2+ years of Enterprise selling experience.

                            • • Degree or equivalent experience in marketing, communications, or a related field encouraged.

                              • • Experience on a sales or marketing team at a B2B SaaS company.

                                • • Experience with AI tools and developing AI workflows for Sales.

                                  • • Program management experience preferred.

                                    • • Excel Google sheets PowerBI.

                                      • • Former sales or business development representative or managers encouraged.

                                        • Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $84,300 $163,400 annually. Pay within this range varies by work location and may also depend on jobrelated knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

                                          At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

                                          In addition, certain roles may be eligible for longterm incentives in the form of a new hire equity award.

                                          StateSpecific Notices:

                                          California:

                                          Fair Chance Ordinances

                                          Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

                                          Colorado:

                                          Application Window Notice

                                          Sep 30 2025 12:00 AM

                                          If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

                                          Massachusetts:

                                          Massachusetts Legal Notice

                                          It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

                                          Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

                                          Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 5363015.