Offer summary

Qualifications:

Experience in startup environments with a focus on growth or marketing., Strong analytical skills with the ability to interpret data and turn insights into actions., Creative and commercially minded, capable of shaping brand messaging and driving pipeline growth., Excellent communication skills and ability to collaborate across teams and engage senior stakeholders..

Key responsibilities:

Own and execute the marketing strategy, including spend and pipeline management.

Define and implement the TAM strategy and set strategic priorities.

Lead and develop the marketing team, aligning content, brand, and events.

Collaborate with sales and product teams to ensure marketing efforts support business goals.

The employee empowerment revolution has arrived. Sona is the modern app for the new era of frontline work, combining powerful productivity tools with a sleek, simple and intuitive user experience. Empower your people to see their schedule at a glance, book holiday from anywhere, pick up extra shifts, communicate with colleagues, find information and give feedback instantly. Empower your managers to slash admin time by 5 hours per week, drastically reduce agency and payroll spending, and elevate your employee experience. Sona is transforming the way trailblazing organisations across health and social care, retail, logistics, charities and non-profits manage their teams and budgets and engage and retain their staff.

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decadeold workforce management solutions to take care of the most important part of their businesses their people.

Enter Sona: the next generation of AInative, frontline workforce management. We’ve built an endtoend platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and worldclass benefits in place. More on working at Sona here.

About the Role

We’re hiring a Growth Lead to take ownership of our marketing strategy and help scale Sona through its next phase of growth. Reporting directly to the CEO, this is a handson leadership role where you’ll balance datadriven strategy with execution across multiple workstreams and leading a small but growing team with deep sector expertise.

You’ll build the frameworks for understanding and segmenting our addressable market, design programs that accelerate pipeline, and own the metrics that demonstrate marketing’s ROI. You’ll also collaborate closely with Product, Sales, and Customer teams to ensure our marketing efforts are tightly aligned with what we build and how we sell.

Responsibilities