Sr. Performance Marketing Manager, Provider (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of ones overall wellbeing.

We believe that by providing quality care that is both evidencebased and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We’re looking for a strategic and executionoriented Senior Performance Marketing Manager to join our Marketing team and lead critical efforts to grow our provider network in highpriority states. This role will be central to driving awareness, acquisition, and activation of mental health providers, ensuring we meet patient demand, maintain highquality care, and support efficient growth.

You’ll own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership, while building and scaling fullfunnel campaigns across digital and offline channels. This includes testing and expanding into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to costeffectively reach and activate providers. Youll also tailor strategies to statespecific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI.

Collaboration with Product Marketing, Creative, and Sales will be key to ensuring alignment from messaging through onboarding. This is a highimpact, fulltime role with significant ownership and opportunity to shape Rula’s provider growth strategy.

Required Qualifications

• 7+ years of experience in performance or growth marketing, with a focus on B2B2C or multisided marketplaces

• Proven track record of launching multichannel acquisition campaigns (SEM, paid social, email, etc.) with measurable ROI and CAC improvement, and fullfunnel conversion optimization, including lead nurturing and retargeting strategies

• Strong analytical skills with experience in experimentation (AB testing), performance reporting, and marketing attribution

• Experience partnering crossfunctionally with Product Marketing, Creative, and Sales teams to drive coordinated gotomarket execution

• Proven ability to operate effectively in fastpaced, ambiguous environments with evolving priorities and limited structure

• Excellent written and verbal communication skills for campaign strategy, crossfunctional alignment, and executive updates

• Preferred Qualifications

  While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

  • Experience with statelevellocalized marketing strategies or geotargeted campaigns

  • Prior ownership of provider or clinicianfacing acquisition initiatives in healthcare or health tech

  • Familiarity with marketplace dynamics where supply and demand must grow in tandem

  • Strong understanding of behavioral segmentation and persona development

  • Comfort with lowfidelity testing and agile experimentation cycles

  • Were serious about your wellbeing! As part of our team, fulltime employees receive:

    • 100% remote work environment (USbased only): Working hours to support a healthy worklife balance, ensuring you can meet both professional and personal commitments

    • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

    • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSAHSA

    • 401(k) plan access: Start saving for your future

    • Generous timeoff policies: Including 2 companywide shutdown weeks each year for selfcare (for most employees)

    • Paid parental leave: Available for all parents, including birthing, nonbirthing, adopting, and fostering

    • Employee Assistance Program (EAP): Support for your mental and physical health

    • New hire home office stipend: Set up your workspace for success

    • Quarterly department stipend: Fund teambuilding activities or inperson gatherings

    • Wellness events and lunch & learns: Explore a variety of engaging topics

    • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

    • Our team

      We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.