Job description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We’re looking for a strategic and execution-oriented Senior Performance Marketing Manager to join our Marketing team and lead critical efforts to grow our provider network in high-priority states. This role will be central to driving awareness, acquisition, and activation of mental health providers, ensuring we meet patient demand, maintain high-quality care, and support efficient growth.

You’ll own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership, while building and scaling full-funnel campaigns across digital and offline channels. This includes testing and expanding into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to cost-effectively reach and activate providers. You'll also tailor strategies to state-specific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI.

Collaboration with Product Marketing, Creative, and Sales will be key to ensuring alignment from messaging through onboarding. This is a high-impact, full-time role with significant ownership and opportunity to shape Rula’s provider growth strategy.

Required Qualifications

7+ years of experience in performance or growth marketing, with a focus on B2B2C or multi-sided marketplaces
Proven track record of launching multi-channel acquisition campaigns (SEM, paid social, email, etc.) with measurable ROI and CAC improvement, and full-funnel conversion optimization, including lead nurturing and retargeting strategies
Strong analytical skills with experience in experimentation (A/B testing), performance reporting, and marketing attribution
Experience partnering cross-functionally with Product Marketing, Creative, and Sales teams to drive coordinated go-to-market execution
Proven ability to operate effectively in fast-paced, ambiguous environments with evolving priorities and limited structure
Excellent written and verbal communication skills for campaign strategy, cross-functional alignment, and executive updates

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

Experience with state-level/localized marketing strategies or geo-targeted campaigns
Prior ownership of provider- or clinician-facing acquisition initiatives in healthcare or health tech
Familiarity with marketplace dynamics where supply and demand must grow in tandem
Strong understanding of behavioral segmentation and persona development
Comfort with low-fidelity testing and agile experimentation cycles

We're serious about your well-being! As part of our team, full-time employees receive:

100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

Required profile