About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing worldclass care via a fully vertically integrated business model.
Set up and monitor fullfunnel tracking — from ad click to signup to retention
Build and maintain dashboards that surface conversion rates, dropoff points, and cohort behavior
Partner with growth and product teams to recommend AB tests and UX improvements
Break down creative effectiveness by format, hook, CTA, and audience segment
Surface actionable recommendations on what’s working and where to iterate
Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
Compile and present intelligence that helps shape our own positioning, messaging, and creative tests
Create weeklymonthly marketing performance reports with both highlevel summaries and deep dives
Work crossfunctionally to connect marketing metrics with product, sales, and lifecycle KPIs
Help build forecasting models and identify underperforming segments
WebFX
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HIP Creative