Senior Lifecycle Manager

Were looking for a strategic and handson Senior Retention & Lifecycle Manager to lead how we engage, activate, and grow customer value over time. This is a critical leadership role with endtoend ownership of our lifecycle marketing engine from onboarding to churn prevention to reactivation. Youll design and deliver highimpact, datadriven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.

You’ll work closely with product, engineering, analytics, call center, and growth teams and play a key role in building Renmoney’s portfolio management capabilities.

Key Responsibilities

• Own and evolve our fullfunnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, winback, and loyalty;
• Build highimpact journeys across email, push, SMS, WhatsApp, inapp, and telesales mapped to behavior, risk profile, and product use;
• Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;
• Deploy AIpowered automation for realtime triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
• Optimize customer journeys through experimentation (AB, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
• Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineeringdata to streamline workflows and data quality;
• Collaborate with performance, brand, and product marketing to ensure consistent messaging and fullfunnel customer experience;
• Establish and track lifecycle KPIs from conversion to revenue per user and report performance to executive stakeholders;
• Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.

• Requirements

  • 3+ years’ experience in lifecycle, CRM, retention, or performance marketing ideally in fintech, ecommerce, edtech, or DTC SaaS;
  • Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
  • Strong command of data from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and LookerTableau;
  • Experience with AIML in marketing personalization engines, churn models, LTV prediction, or content automation;
  • Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
  • Excellent project management and communication skills;
  • A bias for testing, learning, and execution and a track record of building systems that scale.

  • Benefits

    • Endtoend ownership of a core strategic pillar: lifecycle and retention marketing;
    • Remote opportunity and flexible working hours;
    • Opportunity to build portfolio marketing from the ground up, in collaboration with a forwardthinking CMO and datadriven leadership;
    • Access to top AI tools, marketing stack, and experimentation resources;
    • Flat, collaborative culture where speed, learning, and creativity are valued;
    • Competitive salary, paid vacations and additional dayoffs.