Product Marketer (ConversionFocused)

This is a strategic and creative role, not a briefsin, copyout position. Youll work closely with the team to deeply understand new features, build messaging frameworks, and translate complex ideas into clear, humanfirst copy that drives action.

Own product positioning and messaging
Define how we talk about Koinly’s key features and benefits, and make sure that story is consistent across all user touchpoints, messaging, positioning, and CTAs.

Translate technical features into valuedriven copy
Understand the what, why, and who of our features and tell the story clearly.

Conduct competitive research, gather and apply customer insights
Stay on top of crypto tax competitors and industry trends ensuring our messaging is differentiated, relevant, and usercentered. Talk to users, dig into support tickets, analyze feedback and usage data to better understand our audience and shape messaging accordingly.

Lead gotomarket for new features
Collaborate with product and content to plan and execute feature launches, from messaging frameworks to launch assets like landing pages that reflect user needs and product value.

Test and iterate
Use performance data (CTR, conversions, AB tests) to improve our communication channels (email, landing pages, ads) and messaging over time.

Write across formats
Craft copy across user touchpoints. From product pages, announcements, onboarding flows to key announcements and the longform explainers

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✅ What youll bring to the role

We’re looking for someone who brings some or all of the following:

Experience and skills

• 3+ years in product marketing, conversion copywriting, or similar in crypto, fintech, or another technical space.
• A strong portfolio of highconverting landing pages with clear positioning and structure.
• Advanced understanding of crypto. Youre familiar with trading, DeFi protocols, and onchain mechanics (even as a hobbyist!), and can speak the language of Web3 users and partners.
• English must be native or nearnative; others a plus.

• Copy and strategy

  • You enjoy asking: Why does this matter to the user?
  • You write sharp headlines and microcopy that convert, not confuse.
  • You can simplify complexity without dumbing it down.

  • Work style

    • You’re proactive, selfmanaged, and asyncsavvy.
    • Comfortable working across time zones.

    • ⭐ Bonus points for…

      • Familiarity with SEO principles or tools (e.g., Ahrefs, SEMrush).

      • ❌ This role is not for

        • Content writers focused only on blogs and articles.
        • Copywriters who dont have demonstrable landing page or product marketing experience.
        • Applicants unexperienced with technical or software products.

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          Role details

          • Role: Product Marketer
          • Report to: Head of Marketing
            
          • Location: Remote
          • Type: Fulltime (contractor B2B)
          • Experience level: MidSenior
          • Start date: ASAP
          • Core knowledge required: Demonstrable product marketing experience + advanced understanding of crypto.

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            In your first 30 days...

            • You’ll dig into the product, go over our customer service onboarding, explore our voice and positioning, and meet key collaborators.
            • You’ll audit existing landing pages and ship your first messaging updates.
            • You’ll help launch and improve a landing page and then optimize it based on real performance insights.

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              What youll get

              • A lean, hightrust team that ships with quality.
              • Full ownership and autonomy in your work.
              • An asyncfirst environment with minimal meetings.
              • Time for deep work — and respect for your energy.
              • Truly flexible working hours (40hweek, no more).
              • B2B contract.
              • 32 paid days off (incl. public holidays).
              • Coworking space budget, if desired.
              • Work on a technically rich product with real user impact.

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                📩 Ready to apply?

                Apply now with your portfolio, especially landing page work you’re proud of.