VP of Marketing

Strong preference for candidates located in either London, UK, or Beaverton, OR (USA) for occasional inperson collaboration.

Are you a seasoned marketing leader with a passion for making a real difference in the world? Do you have a proven track record of growing B2B recurring revenue (SaaS or IoT) businesses to significant scale? Leanpath, the global leader in food waste management, is seeking a Vice President of Marketing to join our missiondriven team.

At Leanpath, were not just a business; were leading a movement. As a BCorp, we empower food service operations worldwide to prevent food waste through innovative technology and datadriven insights. Our solutions help organizations save money, reduce their environmental footprint, and feed more people. Were growing rapidly, and we need a dynamic, strategic, and handson marketing leader to help us reach even greater heights.

What Youll Do:

As our VP of Marketing, you will be instrumental in shaping Leanpaths global brand presence, expanding our market reach, and fueling our continued growth. Youll lead and mentor our marketing team, developing and executing comprehensive marketing strategies that align with our ambitious business objectives. This includes:

• Strategic Leadership: Develop and own the overall marketing strategy, including positioning, brand, market segmentation, customer profiling, content marketing, demand generation, product marketing, and communications.
• Growth Catalyst: Own marketing initiatives to significantly increase market awareness, cultivate interest and drive engagement, generating qualified leads in accordance with our plan to accelerate sales pipeline growth.
• Brand Champion: Further define and amplify Leanpaths unique story and value proposition, ensuring consistent and compelling messaging across all channels.
• DataDriven Decision Maker: Utilize data and analytics to measure marketing performance, identify opportunities, and optimize strategies for maximum impact.
• Team Leader: Lead, inspire, and grow our efficient marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• CrossFunctional Partner: Partner closely with sales, product, and client success teams to ensure a cohesive and integrated gotomarket approach.

• What Youll Bring:

  Were looking for a highly motivated individual who is not only a marketing expert but also excited by our mission.

  • 10+ years of progressive experience in marketing in a B2B recurring revenue context (SaaS, IoT or equivalent), with a significant portion of that time in a leadership role.
  • Demonstrated success in defining strategy for scaling organizations, meeting lead generation targets, and driving significant revenue growth through effective marketing strategies.
  • Ideally, experience within a techforimpact industry or a strong understanding of how technology can solve complex global challenges.
  • Interest in food waste prevention and sustainability. You should genuinely care about our mission and be eager to contribute to a more sustainable food system.
  • Proven ability to develop and execute comprehensive marketing strategies across various channels (digital, content, events, PR, etc.).
  • Strong analytical skills with the ability to translate data into actionable insights and measurable results.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience working in a global organization andor managing remote teams is a plus.

  • Why Join Leanpath?

    • Make a Real Impact: Be part of a company that is truly changing the world by combating food waste on a global scale.
    • Innovative Environment: Work with cuttingedge technology and a team that is constantly pushing the boundaries of whats possible.
    • Growth Opportunity: Join a fastgrowing organization with significant opportunities for professional development and advancement.
    • MissionDriven Culture: Be part of a passionate and collaborative team dedicated to a shared purpose.
    • Flexible Work: Enjoy the flexibility of a remote role, with the option to work from our office alongside a passionate team of colleagues.
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