Associate Sales Director, Marketing Effectiveness

Company Description

R25_0005052

#LIRemote

*North America role, must reside in US or Canada at time of application to be considered.

This is a commissionbased selling role that offers a base compensation in addition to a salesbased incentive tied to annual revenue generation vs. target.

Job Description

About this Job

This role will be responsible for leading sales engagements of NielsenIQ’s Marketing Effectiveness solutions (Including Marketing Mix and Matched Market Tests) in the North America region.

The Marketing Effectiveness team is a new NielsenIQ focus area witnessing incredible growth that holds strategic importance to NielsenIQs ability to provide useful insight to clients about the impact of media on sales and other branding metrics.

The focus of this role will be on acquiring new business through the development of a clear gotomarket strategy that results in meaningful client relationships, closing deals, and ensuring growth commensurate with business expectations. This role will collaborate with Solution Consultants, Client Business Partners, Account Development leads and Customer Success team members in order to own the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.

The Associate Sales Director will partner with Advertisers, Agencies, and Media Owners to sell solutions that will help refine Advertisers marketing investment and showcase its contribution to sales success, optimize spend across marketing channels, measure sales lift of campaigns, and monitor impact of media investments on market share to measure ROAS.

Marketing tactics discussed are inclusive of Influencer Marketing, Promotion, Video, Organic, TV, Print, Distribution, Social Media, Paid Search, Affiliate Marketing and all other salesinfluencing tactics.

Responsibilities

• Develop relationships to sell our Marketing Effectiveness solutions
• In this Specialty Sales role, use your consultativechallenger selling skills to identify client business needs, qualify, probe, scope and sell in NielsenIQ Marketing Effectiveness services. Achieve an annual RevenueSales target
• Use Marketing Effectiveness insights to enable and demonstrate strength of clients commercial impact; grounded in NIQs proprietary storelevel data and other industrydefining assets
• Attend annual conferencestradeshows when appropriate
• Selfstart and proactively prospect clients to drive initial purchases
• Display mastery of time management to focus on multiple projects simultaneously
• Manage sales pipeline reporting and proper CRM hygiene with excellence
• Become proficient in NielsenIQ Marketing Effectiveness solutions, systems, and software tools
• Develop Account Plans and initiatives to drive growth within your assigned accounts and vertical
• Represent voice of customer to internal product development, product marketing, communications, and delivery teams
• With a high degree of urgency, uncover and disseminate advertiser, publisher, agency, and competitive intelligence
• Work highly collaboratively with other cross functional NIQ partners
• Contribute to assigned projects as needed
  

• A little bit about you

  Are you a passionate, clientfocused salesperson with a deep sense of urgency and accountability to deliver against financial targets? Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards?

  Qualifications

  • Bachelors degree required; Masters degree favored
  • 5+ years’ consultative selling (fullcycle) experience within market research, media, andor media agencies
  • Previous experience selling marketing mix modeling, choice modelingConjoint to advertisers andor media owners preferred
  • Previous experience working in a highly matrixed organization
  • Management experience a plus (may lead team in future)
  • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience
  • Ability to travel up to 25%

  • US Benefits

    • Comprehensive healthcare plan (medical, Rx, dental, and vision).
    • Flexible spending accounts and a Health Savings Account (including company contributions).
    • Life and AD&D insurance.
    • 401(k) retirement plan including company matching contributions.
    • Disability insurance.
    • Tuition Reimbursement.
    • Discretionary paid time off program and 11 paid holidays.
    • Flexible working environment
    • Volunteer time off
    • LinkedIn Learning
    • EmployeeAssistanceProgram (EAP)

    • Additional Information

      This role has a marketcompetitive salary with an anticipated base compensation of the following range: $93,800 $105,000 USD. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment, comprehensive health insurance, industryleading parental leave, life insurance, education support and more.

      Our Benefits

      • Flexible working environment
      • Volunteer time off
      • LinkedIn Learning
      • EmployeeAssistanceProgram (EAP)

      • About NIQ

        NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through stateoftheart platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

        For more information, visit NIQ.com

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        Our commitment to Diversity, Equity, and Inclusion

        NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal OpportunityAffirmative ActionEmployer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https:nielseniq.comglobalennewscenterdiversityinclusion