Director, Virtual & Ancillary Events

Role Description

The Director of Virtual and Ancillary Events will lead the strategy and execution of scalable, highimpact experiences that drive awareness, activation, and adoption of Dropbox Dash within our target audiences. This leader will own Dropbox’s virtual and regional event strategy that span across segments and geographies.

This is a highly crossfunctional role that requires strategic thinking while balances strong technical and operational acumen. The ideal candidate thrives on the collaboration with GTM teams particularly within Integrated Campaign, Product Marketing, Sales, and Corporate Events to distill a customercentric and outcomesfocused plan to optimize and scale the webinar channel.

Responsibilities

• Virtual Event Channel Ownership: Lead endtoend strategy, execution, and optimization of the webinar channel—from platform management and workflow automation to speaker prep, asset creation, and performance tracking.
• CustomerFacing Experiences: Develop and execute virtual and ancillary events (e.g. customer panels, launch showcases, 101 series) that drive product activation, adoption, and education across key personas.
• CrossFunctional Alignment: Collaborate tightly with Campaigns, Product Marketing, and Lifecycle teams to align and activate live and ondemand event content to key messaging, launch moments, and feature education priorities.
• Accelerate Growth Support: Tailor experiences to achieve full funnel goals including creating formats optimized for onboarding, engagement, and conversion for different segments, ICP, and routes to market.
• Operational Rigor: Own all tooling, process, and vendor relationships related to event workflow (e.g. ON24, Zoom, Webflow, Webhook integrations), ensuring repeatable, datadriven execution at scale.
• Performance Measurement: Define success metrics, track ROI, and report on impact—from attendee engagement and postevent activation to influence on product usage and expansion.
• Sales Partnership and Alignment: Act as the primary marketing liaison to the sales org, particularly for SDRs and BDRs who will leverage events for both inbound and outbound programs.
• Team Leadership: Build, coach, and optimize a global team while providing clarity of roles and career growth paths for individual team members.
• Innovation & Enablement: Drive experimentation in format, content, and channels. Provide feedback and learnings to key crossfunctional stakeholders on messaging, target audiences, and channel efficacy.

• Requirements

  • 10+ years of B2B marketing experience, including 4+ years in a leadership role overseeing virtual events in a SaaS environment.
  • Proven success building and scaling digital events that drive user activation, feature adoption, and revenue growth.
  • Strong operational and technical skills, including experience with platforms like ON24, Zoom, HubSpotMarketo, Salesforce, and integration tools.
  • Track record of driving measurable outcomes—such as activation lift, trial conversion, or product usage—through highquality programming.
  • Strong collaboration and stakeholder management skills, with experience working crossfunctionally across Product Marketing, Campaigns, and Lifecycle, to continually deliver and optimize on production value, narrative coherence, and speaker quality.
  • Ability to integrate virtual events and amplify tentpole moments (e.g., product launches) as part of a broader, multichannel campaign.
  • Datadriven decision maker with a bias for action, continuous improvement, and experimentation.
  • Expertise in marketing performance metrics, attribution models, and use of CRM and marketing automation systems (Salesforce, Marketo, ON24, etc.).
  • Deep understanding of the B2B funnel and how to tailor event programs to different funnel stages.
  • Strong budget management, vendor negotiation, and project management skills.
  • Excellent written and verbal communication skills, with an executive presence.

  • Preferred Qualifications

    • Extensive experience in marketing SaaS productivity or related categories, with a strong understanding of salesassisted and productled growth models
    • Experience in building and scaling virtual marketing programs from the ground up that support onboarding, expansion, and retention
    • Experience or partnered with thirdparty vendors and analysts to expand reach to new audiences
    • Experience launching customer spotlight programs and communityled advocacy efforts

    • Compensation

      US Zone 1

      This role is not available in Zone 1

      US Zone 2

      $201,200—$272,200 USD

      US Zone 3

      $178,800—$242,000 USD