Product Manager

The Commercial Product Manager will be a key player in shaping the strategy, planning, execution, marketing, and ongoing enhancement of our diverse product and service offerings. You will take charge of guiding our propositions from their initial concept through to launch, commercialisation and eventually end of life.

This role, reporting directly to the Head of Marketing, is crucial in actualising our product propositions, ensuring that the needs and insights of our customers are at the forefront of every decision.

As an advocate for customercentricity, you will work collaboratively across various teams, including Sales, Operations, Service, and our International Product division, to ensure that product development and propositions address market needs, align with commercial goals, and leverage operational capabilities. This dynamic position is part of a new Marketing team and will require travel within the UK for project delivery and occasional trips to Europe.

Requirements

Value Proposition and Commercial Positioning:

• Support the definition and continuous refinement of compelling, customercentric value propositions for all products and services, owning the construct of what goes to market
• Build and package full value propositions encompassing product, service and customer support elements
• Support bundling and tiering of product and service offers aligned to target segment needs
• Collaborate with brand and digital leads to ensure proposition clarity across the customer journey
• Own the product roadmap, retiring end of life products, new product introduction and ensuring all related digitalnondigital product collateral and communication is built andor retired
• Promote the product to sales teams through sales training sessions, webinars, newsletters and other appropriate mechanisms (including coaching days)

• Pricing and Product Strategy:

  • Lead the development of pricing strategies for the UK market, aligned to value delivered and marketbrand positioning
  • Work crossfunctionally with commercial and finance teams to set, monitor and optimise pricing structures by product and segment
  • Work with Insight lead to conduct mystery shopping, product teardowns, product trials and competitor pricing audits to inform UK product positioning and value tiers
  • Gather and analyse customer feedback and market trends to identify innovation opportunities and guide lifecycle decisions

  • Product Lifecycle and Local Launch Owner:

    • Successfully manage endtoend product and service lifecycle, from concept through to commercialisation, including transition into BAU
    • Launch groupled products tailoring for the UK market, ensuring regulatory, commercial, and customer needs are met. Work with the technical team on product setup and postlaunch
    • Deliver launch plans with clear ROI, product messaging, pricing structure, and channel readiness for UK customers and stakeholders

    • Culligan Technologies Champion:

      • Implement and embed a clear GoodBetterBest tiering framework across the portfolio to make product benefits and upgrade pathways more intuitive for sales teams and customers
      • Collaborate with Sales Enablement and Marketing to develop tools, training, and messaging that support upsell and crosssell effectiveness in customer conversations

      • Planning and Performance Reporting:

        • Develop multiyear product strategies aligned to commercial goals, innovation targets, and market trends
        • Support annual budgeting and forecasting processes with accurate, insightled product plans
        • Deliver quarterly product performance reporting with strategic recommendations

        • Education and Experience:

          • Minimum of 5 years of experience in a similar role, preferably within a B2B environment
          • Degreelevel education in Product, Marketing, Business, Communications, or a related discipline recommended
          • Demonstrable success in launching and scaling products in local markets using international assets or partnerships
          • Experience supporting campaign development, ABM or personabased targeting through productled propositions
          • Experience leading crossfunctional teams and influencing stakeholders at all levels
          • Strong commercial acumen and experience in value proposition development and market positioning.

          • Benefits

            • 25 days holiday plus bank holidays
            • Holiday purchase scheme available
            • Pension – Salary exchange Scheme
            • Life Assurance
            • My Culligan benefits Discount platform
            • Culligan Product discounts
            • Employee Assistance programme
            • Ongoing Training and Development
            • Enhanced maternity, paternity, and grandparent leave