SEO Specialist RemoteWorldwide

Job Title: SEO Specialist
Company: Pro Coffee Gear
Location: Remote (global)
Employment Type: Fulltime

About Us

Pro Coffee Gear is a dynamic and rapidly expanding ecommerce company that specializes in providing toptier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering highquality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

Job Description

Were looking for an experienced and analytical SEO Specialist to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gears visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performancedriven content, and a collaborative mindset.

Responsibilities

SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
• Conduct keyword research to identify highimpact opportunities and gaps across our product and content categories.
• Optimize onpage SEO, including site structure, metadata, internal linking, and content enhancements.
• Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.

• Link Building & OffPage SEO

  • Develop and lead a scalable linkbuilding strategy to grow domain authority and rankings for competitive keywords.
  • Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
  • Leverage digital PR tactics, productled content, and partnership outreach to acquire highquality, whitehat backlinks.
  • Track and report on backlink profile health and link acquisition performance.

  • Content Optimization & Collaboration

    • Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
    • Define and oversee a scalable content roadmap driven by search demand and business priorities.
    • Collaborate with creative, product, and UX teams to enhance SEO performance and onsite engagement.

    • Performance Analysis & Growth

      • Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
      • Regularly audit the website and prioritize fixes based on impact.
      • Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and futureproof strategies.

      • Requirements

        • 4+ years of handson SEO experience in a fastpaced ecommerce or DTC environment.
        • Proven success with building and executing link acquisition strategies.
        • Deep understanding of technical SEO, content strategy, onpage and offpage optimization.
        • Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
        • Strong analytical skills and experience using data to inform decisions.
        • Experience collaborating with crossfunctional teams (content, dev, UX, marketing).
        • Familiarity with Shopify or similar ecommerce platforms is a plus.
        • Excellent written and verbal communication skills in English.

        • Benefits

          • Opportunity to make a direct impact on a growing global ecommerce brand.
          • Remote role with flexible hours and a collaborative international team.
          • Goaldriven culture with autonomy, creativity, and growth opportunities.
          • Work with passionate coffee experts and marketers in a niche youll love.

          • If youre passionate about SEO, content, link building, and ecommerce, wed love to hear from you!

            Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.

            At Pro Coffee Gear, we are committed to building a diverse and inclusive team. We welcome applicants from all backgrounds and identities, and we are proud to be an equal opportunity workplace.