Director, Insight & Strategy

Who is Brownstein Group?

Brownstein Group is the longest-running independent communications firm in Philadelphia, comprised of 4 specialized agencies under one roof: Brownstein - strategy + creative; Red Thread – public relations; Nucleus - digital marketing; and Poster Child – influencer and creator relations. Our network can bend and flex together harmoniously in true integrated marketing form, or stand apart when our clients need a particular specialty to be their anchor. Whether individually or together as a whole, we remain focused on our shared purpose to create unstoppable brands and deliver brand longevity.

What we do…

Founded at the height of the Creative Revolution in 1964, Brownstein Group specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads, and measurable impact for clients. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on brand longevity, and have worked with a range of companies including Humana, NJM Insurance, TruGreen, Inspira Healthcare, Giant Food Stores, IKEA USA, Comcast Xfinity, DuPont, Saint-Gobain North America, Verizon, Peloton and Microsoft.

What we’re known for…

Brownstein Group is an Ad Age Small Agency of the Year, an Ad Age Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee at Advertising Week’s Madison Avenue Walk of Fame. Ranked as an O’Dwyer’s Top 100 National PR Agency and one of Fortune Magazine’s Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, and dedicated to its clients and people.

POSITION SUMMARY

Brownstein Group is seeking an experienced insight and strategy professional to work across new and established client business and to help drive agency growth. We’re looking for a someone with a proven track record of uncovering fresh human insight to anchor emotionally-compelling briefs – briefs that excite our creative teams and inspire work that you can’t ignore. Experience working on integrated campaigns that include TV & digital video is a must. Integrated experience across some combination of digital and social, CRM, loyalty programs and shopper marketing would be a definite plus.

The ideal candidate is a problem solver and leader who helps frame new opportunities to drive big outcomes. They’ll bring a perspective on brands and consumers. commanding authority and respect based on the experience and collaborative spirit they bring to the table.

CORE RESPONSIBILITIES

• Lead strategy development on several key agency accounts, partnering closely with our creative and account leads to steward these brands to success
• Establish yourself as a trusted advisor—both internally and externally--on all things brand and communications
• Guide informed decision-making through primary and secondary research, social listening, primary observation and competitive analysis
• Serve as the “living brief” within the agency team, with a sharp understanding of consumer audiences and the role our clients’ brands play in their lives
• Provide thought leadership on our clients’ businesses, categories and consumer targets and apply best practices to elevate the standards against which we measure success
• Bring firepower to our new business development via compelling pitch strategies, emotionally-based storytelling and presentations
• Be proactive about identifying growth opportunities for clients and the agency overall
• Maintain the agency’s core values and professional standards, bringing a positive contribution to our agency’s culture

*This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.*

QUALIFICATIONS

• 8-15 years of experience in advertising, marketing insight and/or brand strategy
• Strong understanding of consumer behavior, market trends, media and digital marketing ecosystems and knowledge of the tools and platforms needed to navigate them
• In-depth understanding of how to develop and apply primary research such as consumer insight surveys and creative concept testing
• Proficiency in delineating facts from observations and insights to help teams apply truths to imagine what could be
• Skill in setting goals and executing measurement plans to assess the effectiveness of marketing campaigns and brand health
• Ability to help scope, shape, resource, and price projects profitably
• Collaborative workstyle, with a willingness to move seamlessly between leading the conversation and rolling up your sleeves to work alongside agency team members
• Strong writing skills and detail orientation

Physical Requirements & Working Conditions:

• Ability to sit or stand for prolonged periods of time
• This position may require time in office buildings or outdoors

Perks for your well being: 

Brownstein offers the following benefits so you remain unstoppable.

• An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry 
• A competitive salary 
• Health benefits
• Wellness programs
• 401K program
• Remote Working
• Flex Days
• Summer Hours
• Unlimited PTO 

*Brownstein Group does not accept unsolicited resumes from staffing vendors including recruiters, staffing firms, etc., and does not pay fees for any unsolicited resumes.*

Brownstein is committed to cultivating a culture of inclusion and authenticity.

The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein’s success as well.

Brownstein is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.

We’re always working on being more inclusive and there will always be more work to do, so please come and join us.