Director of Product (Provider Growth)

About the role:

At Headway, we’re building the largest national network of therapists who accept insurance — and making mental healthcare radically more accessible in the process. Our ability to serve patients starts with providers. As Director of Product for Provider Growth, you’ll lead the product vision, strategy, and execution for how we attract, onboard, and activate providers on Headway.

Your mission is to grow the number of active providers on Headway by delivering a seamless, delightful onboarding and activation experience and by building highimpact growth channels. You’ll lead crossfunctional teams responsible for critical surfaces across the provider funnel, including leads forms intakes, credentialing, onboarding, and referrals programs. You’ll also drive new product surfaces and big bets that tie into longtail growth opportunities, like growing Group Practices.

Provider growth is one of Headway’s most important levers for scaling access to affordable mental healthcare. Whether its building a worldclass referrals engine, optimizing conversion through onboarding, or laying the groundwork for future market expansion, this role is at the heart of Headway’s growth story — and critical to advancing our mission. This is a pivotal role for both Headway and our mission to make mental healthcare more accessible.

What you’ll do at Headway:

• Own the vision and strategy for provider growth — balancing bold bets with nearterm impact to increase the number of new activated providers.
• Collaborate deeply with crossfunctional teams — design, engineering, data, operations, GTM — to learn fast, ship often, and deliver meaningful outcomes.
• Lead and scale a team of PMs focused on improving conversion through onboarding, referrals, and provider activation flows.
• Use data and design to optimize the onboarding journey and improve conversion, provider experience, and overall efficiency.
• Stay close to providers and the market, using insights, data, and feedback to inform product strategy and prioritization.
• Be a strategic thought partner across the company on growth, activation, and provider experience.

• You’ll be great for this role if you:

  • Are a growthminded product leader with 8+ years of experience driving measurable business impact through product innovation, with at least 4 years managing PMs.
  • Have experience with B2B2C or platform products, ideally in a growth, marketplace, or onboardingfocused role.
  • Are a strategic thinker who can zoom in and out — balancing longterm vision with nearterm execution, and being honest about what matters most.
  • Love digging into customer insights, data, and operational realities to shape your strategy.
  • Thrive in ambiguous, fastpaced environments and excel at bringing clarity, focus, and momentum.
  • Are a motivational leader who knows how to build highperforming teams and influence crossfunctional stakeholders.
  • Care deeply about delivering meaningful impact — for providers, patients, and Headway’s mission.

  • Compensation and Benefits:

    The starting salary for a Director of Product is $255,000.00 and increases to $300,000.00 based on industry tenure and experience.

    • Benefits offered include:
    • • Equity Compensation
      • Medical, Dental, and Vision coverage
      • HSA FSA
      • 401K
      • WorkfromHome Stipend
      • Therapy Reimbursement
      • 16week parental leave for eligible employees
      • Carrot Fertility annual reimbursement and membership
      • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
      • Flexible PTO
      • Employee Assistance Program (EAP)
      • Training and professional development

      • #LIAC1

        We believe a teams strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

        Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, andor receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

        Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in EVerify. To learn more, click here.