Director of Web Strategy & CRO

THE CHALLENGE

Eventbrite is seeking a highly experienced Director of Web Strategy & CRO to drive the holistic health, performance, and growth of our website through strategic and technical excellence. This is a highimpact, crossfunctional leadership role responsible for driving growth through managing conversion rate optimization of the user journey, managing and optimizing components of Contenful from a PM perspective, and implementing strategies to support organic growth through SEO (traditional and AI) best practices. As a senior member of the team, you will not only execute but also shape our longterm SEO strategy, ensuring alignment across product, engineering, content, and marketing teams.

THE ROLE

As the Director of Web Strategy & CRO you’ll lead the strategy and execution for how our website shows up in organic and AIdriven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups and revenue growth. You’ll play a key role in optimizing the B2B site experience to ensure it delivers both visibility and conversions to drive business goals. You’ll build and execute on organic acquisition and web strategies that will acquire firsttime visitors, reengage existing users, and generate leads for our sales team.

WHAT YOULL DO

Conversion Rate Optimization Strategy

• Lead the strategy and roadmap for CRO and experimentation, using AB testing, UX improvements, and data insights to continually increase site and campaign performance
• CMS stack management through component audits & clean up, new component prioritization, build, and implementation
• Partner with crossfunctional stakeholders across marketing, product, and sales to ensure user experience and content is optimized to reach business goals
• Build AB testing roadmaps and work with our Analytics teams to continuously optimize our website to increase conversions
• Collaborate across functions to launch campaigns and new web experiences that drive conversions while powerfully communicating our brand and product through relevant, engaging content

• SEO & AIO Growth Strategy

  • Develop & Execute SEO & AIO Growth Strategy – Build and drive a datadriven roadmap that fuels sustainable organic growth, optimizing for both traditional search and AIpowered discovery experiences.
  • Lead Overall Web Health – Conduct indepth sitewide audits, monitor site performance (core web vitals, crawlability, indexation), and scalable solutions for technical SEO issues to ensure search engine accessibility.
  • Partner with Product, Engineering, Design, & Analytics to drive productled SEO optimization initiatives that enhance site architecture, internal linking, structured data, and onpage elements to improve user engagement and visibility across search ecosystems
  • Champion AI and LLMpowered innovation, testing new tools and tactics to stay ahead in an evolving digital landscape.

  • Analytics & Reporting

    • Own reporting and measurement to monitor conversion rates and identify new opportunities, and build hypotheses to test for web optimization
    • Analyze search trends, AIdriven ranking factors, and traffic shifts to identify growth opportunities and communicate impact to stakeholders
    • Work closely with Analytics to monitor traffic and performance and identify measurable insights to grow our organic presence and improve user experience and conversion

    • WHAT SUCCESS LOOKS LIKE IN THIS ROLE

      • Stack Optimization Improvements: Component & system improvements for improving landing page build speed for marketers. Web stack efficiency is a key success metric
      • Organic Growth Strategy: Develop and execute on the organic growth vision, strategy, and reporting cadence for our website
      • Content & Marketing Integration: Support content teams in optimizing for search intent, AIgenerated powered recommendations, and best practices within a headless CMS.
      • FutureProof for AIDriven Search: Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AIgenerated
      • CrossFunctional Leadership: Collaborate with Product, Engineering, Design & Design Systems, Marketing and Analytics to embed SEO and AIdriven strategies into platform and content development.
      • DataDriven Decision Making: Regularly analyze and leverage data to refine and enhance organic growth and conversion rate optimization efforts, resulting in continuous improvements in campaign effectiveness and overall growth marketing performance.
      • Effective Team Leadership: Lead and mentor a highperforming team, fostering a culture of continuous improvement, innovation, and accountability.

      • WHAT WERE LOOKING FOR

        • Experience: 10+ years of experience managing digital and web experiences for organic growth and conversion rate optimization
        • CRO Expertise & Experimentation: Strong background in AB testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.
        • • Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.
          • • Headless CMS & Web Management: hands on experience owning and optimizing a headless content management system to create scalable solutions and efficient growth.
            • Web Development: Working knowledge of web development concepts (HTML, CSS)
            • Product Management Workflow Experience Ability to use prioritization frameworks (e.g. kanban,scrum) to manage highly crossfunctional projects and own projects from end to end
            • SEO Expertise:
            • • Experience leading SEO projects in an agile productengineering environment and working with sprint planning.
              • Experience working crossfunctionally with content marketing, brand and design, web development teams, and thirdparty SEO or web agencies
              • Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).
              • • Collaborative Leader: Excellent communication and stakeholder management skills with experience managing teams and cross functional programs

                • WHY JOIN EVENTBRITE?

                  • Be part of a missiondriven company that empowers event creators worldwide.
                  • Lead the evolution of Eventbrite’s community and content strategy, driving real impact.
                  • Work alongside a passionate team dedicated to revolutionizing live events and ticketing.
                  • Competitive compensation, benefits, and career growth opportunities.

                  • ABOUT EVENTBRITE

                    At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individuals time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.

                    Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.

                    Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.

                    BENEFITS

                    We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.

                    Eventbrites global benefit programs are designed to meet you where you are by offering resources and support for your health, wellbeing, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

                    EQUAL OPPORTUNITY

                    At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.

                    If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.