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LastPass is looking for Head of Marketing Technology

LastPass’s Business Technology team is looking for a Head of Marketing Technology to lead and scale its marketing technology stack. This role will enable datadriven marketing strategies, enhance customer experiences, and optimize marketing operations through robust, scalable, and innovative technical solutions. The ideal candidate is a technical leader with a strong background in high velocity B2C and B2B business model with expertise in software development and marketing tools and a deep understanding of marketing operations.

About the team:

You will be joining the Business Technology (BizTech) team at LastPass. The team’s mission is to enable business growth through digital transformation, operational excellence and outstanding experiences for our employees and customers. As the technology and data backbone for all gotomarket teams and the wider company, BizTech thrives on innovation, collaboration, and delivering exceptional value.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will be working with a very crossfunctional group of extremely talented and smart leaders from across BizTech, Marketing, Sales, Product, Marketing Analytics and more. You will be a key leader helping influence and contribute towards our company strategies

What are some of the exciting challenges you will be working on?

Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth.

Create plans and strategies to support our B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omnichannel marketing strategy

Enhance marketing campaign effectiveness through datadriven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals.

Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions.

Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick wellinformed decisions when using them.

Foster strong partnerships across BizTech, Marketing Analytics and Operations to execute the MarTech roadmap with velocity

Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack

Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders

Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals.