Offer summary

Qualifications:

3–5 years of experience in customer lifecycle, growth, or email marketing., Experience in planning and executing multichannel lifecycle campaigns, including email and in-app messaging., Deep understanding of lead nurturing, automation, and segmentation strategies., Proficiency with HubSpot and Salesforce, and familiarity with marketing to K–12 educators..

Key responsibilities:

Design and implement customer lifecycle journeys for educator personas.

Build and optimize data-driven lifecycle campaigns triggered by user behavior.

Collaborate with cross-functional teams to align messaging with product updates and strategic initiatives.

Analyze performance metrics to improve communication effectiveness and educator engagement.

Job description

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting highquality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s highquality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, schooldistrict programming, and professional learning.

Kiddom is transforming how K–12 schools and districts engage with highquality curriculum through a flexible, digitalfirst platform. As our footprint expands—especially in states where curriculum adoption plays a critical role—we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decisionmaking processes in education. This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention—ensuring we nurture relationships at every stage of the customer journey. Your work will directly support our mission to empower educators and learners, with a specific focus on the complex, highstakes K–12 curriculum market.

Responsibilities:Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle.
Build and optimize datainformed lifecycle campaigns (email drips, onboarding flows, reengagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell.
Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach.
Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, schooldistrict curriculum timelines, and strategic initiatives like RFPs and adoptions.
Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.

What were looking for:
3–5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech space
Demonstrated success in planning and executing multichannel lifecycle campaigns (email, inapp, etc.)
Deep understanding of lead nurturing, behaviorbased automation, and segmentation strategies
Familiarity with marketing to K–12 educators in specific segments, ranging from admin level roles to teachers
Experience partnering with crossfunctional teams to align lifecycle efforts with GTM strategies
Strong analytical skills with the ability to turn data into actionable insights and optimization opportunities
Proficiency in HubSpot and Salesforce
Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer
Full time permanent employees are eligible for the following benefits from their first day of employment:
* Competitive salary
* Meaningful equity
* Health insurance benefits: medical (various PPOHMOHSA plans), dental, vision, disability and life insurance
* One Medical membership (in participating locations)* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.
* 10 paid sick days per year (pro rated depending on start date)* Paid holidays
* Paid bereavement leave
* Paid family leave after birthadoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.
* Commuter and FSA plans

Equal Employment Opportunity Policy
Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.