Local SEO Specialist

Job Title: Local SEO Specialist

Position Type: Full Time

Working Hours: US Hours

About Pavago:
At Pavago, we specialize in connecting exceptional remote professionals with innovative companies across North America. We are hiring a Local SEO Specialist for one of our clients, a fast-growing digital marketing agency focused on helping home service businesses scale through results-driven local SEO strategies. This is an exciting opportunity to take ownership of multiple accounts and drive meaningful local visibility for service-based brands across the U.S.

Responsibilities:

• Lead and execute local SEO strategies for B2B and B2C clients: Develop and implement location-specific SEO plans tailored to industries like roofing, construction, and other home service sectors to drive traffic and generate leads.
• Manage 20–40 client accounts concurrently: Maintain high-quality performance and communication across a large portfolio of active accounts with minimal oversight.
• Optimize and manage Google Business Profiles (GBPs): Use tools such as Local Brand Manager and Sprout to set up, optimize, monitor, and update client GBPs to improve rankings in the Local Pack.
• Conduct technical, local, and on-page SEO audits: Utilize platforms like SEMrush, BrightLocal, and Ahrefs to audit client websites and listings; fix on-page SEO issues, enhance site structure, and improve crawlability.
• Manage citation and directory listings: Build and clean up citations to ensure consistent NAP (name, address, phone number) across all relevant online directories and platforms.
• Perform keyword research and content optimization: Identify local keyword opportunities, optimize metadata, headers, and page copy to improve local ranking relevance and organic search performance.
• Create and deliver detailed performance reports: Track key SEO metrics such as local search rankings, GBP interactions, traffic, and leads. Present results clearly through monthly reports.
• Coordinate tasks through Monday.com: Use Monday.com for organizing projects, tracking deadlines, assigning responsibilities, and ensuring all client deliverables are on schedule.
• Collaborate with internal departments: Work closely with content, design, and technical teams to ensure on-page and technical SEO best practices are implemented.
• Stay up to date with SEO trends and algorithm updates: Continuously research local search trends and updates to adjust strategies and maintain competitive performance for all clients.

What Makes You a Perfect Fit:

• Experience in a fast-paced agency environment: You’ve supported multiple client accounts at once and understand the importance of timely delivery and measurable impact.
• Deep knowledge of U.S.-based SEO strategy: You’re familiar with local consumer behavior and have successfully ranked clients in U.S. search markets.
• Proficiency with local SEO tools: You’re highly experienced using Local Brand Manager, Sprout, SEMrush, Ahrefs, and BrightLocal to manage, track, and enhance SEO performance.
• Strong project management mindset: You work well under pressure, meet deadlines, and stay organized through platforms like Monday.com.
• Excellent communication and reporting skills: You can clearly explain SEO performance, strategies, and opportunities to team members and stakeholders alike.
• Solutions-focused and resourceful: You anticipate issues before they arise and are always looking for better ways to improve rankings and streamline account performance.

Required Experience & Skills:

• 3–4 years of Local SEO experience in a digital marketing agency
• Hands-on experience managing 20–40 active accounts regularly
• Proven success in the home services industry (roofing, construction, HVAC, etc.)
• Strong experience optimizing Google Business Profiles
• Skilled in using tools like Local Brand Manager, Sprout, SEMrush, Ahrefs, and BrightLocal
• Proficient in project management software like Monday.com
• Deep understanding of citation management, NAP consistency, and local link building
• Excellent written and verbal communication skills
• Able to work independently in a remote, high-accountability environment
• Detail-oriented, analytical, and committed to results

What Does a Typical Day Look Like?
You’ll start your day by reviewing SEO metrics across 20–40 accounts using platforms like Sprout and BrightLocal. You’ll prioritize optimizations for Google Business Profiles, citations, and technical issues, then schedule and track tasks in Monday.com. You might collaborate with internal teams to optimize a new client website or prepare a monthly performance report. Your focus will always be on increasing visibility, improving client rankings, and ensuring on-time, high-quality delivery for every account.

Interview Process:

• Initial Phone Call: A brief chat to understand your background and goals
• Video Interview: A deep dive into your experience, communication skills, and SEO knowledge
• Technical Assessment: A practical task to evaluate your local SEO execution and strategy skills
• Final Interview: A conversation with our client to assess alignment and expectations
• Background Checks: Reference checks and employment verification

Ready to Apply?
If you’re a local SEO expert with the experience and drive to manage multiple accounts and deliver real results for U.S.-based clients, we want to hear from you. This is your opportunity to make an impact in the home service sector and grow with a high-performing digital agency. Apply now and take your career to the next level.