Campaign Specialist

Metroland Media Group Ltd is a dynamic Media Company delivering vital business and community information to millions of readers across Ontario each week through in-print, online, trade shows and distribution product offerings. We also work with businesses to develop tailored multi-channel marketing strategies that reaches local customers. Visit www.metroland.com for more information.

Our Commitment to Diversity  We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

The Campaign Specialist is a dynamic and results-driven professional responsible for the onboarding, fulfilment, optimization, and reporting of digital marketing campaigns. This role involves close collaboration with internal teams and external partners to drive brand awareness, generate leads, and achieve specific business objectives for our clients. The ideal candidate possesses a strong understanding of digital marketing channels, data analysis, and campaign management best practices.

Key Responsibilities:

· Campaign Execution & Management:

• Collaborate with marketing, sales, and product teams to understand and define campaign objectives, target audiences, and key performance indicators (KPIs).
• Coordinate and execute multi-channel digital campaigns across platforms such as email, social media, paid search (SEM), display advertising, and internal products.
• Oversee the setup and launch of campaigns, ensuring accuracy, timely deployment, and adherence to brand guidelines.
• Work with creative and operations teams to develop compelling ad copy, visuals, and landing page content. Collect media assets as required and creative proofing with client.

· Performance Monitoring & Optimization:

• Implement tracking mechanisms to ensure accurate attribution and reporting.
• Continuously monitor campaign performance against defined KPIs, identifying areas for improvement.
• Conduct A/B testing and other optimization strategies to enhance campaign effectiveness and return on investment (ROI).
• Analyze campaign data to provide actionable insights and recommendations for future campaigns.

· Reporting & Communication:

• Prepare and deliver regular performance reports, showcasing campaign results, key learnings, and strategic recommendations to stakeholders.
• Maintain clear and consistent communication with internal teams and external agencies, providing updates and managing expectations.
• Provide excellent customer service by responding to direct enquiries, address concerns in a timely manner in addition to building and maintaining positive relationships with customers.

As part of this role, you may be required to handle credit card information. Metroland Media is a PCI compliant company and requires people in this role to take PCI training to handle cards in a safe and compliant manner.

• Degree or Diploma in Marketing or in a related field and/or equivalent work experience
• 2+ years of digital advertising experience strongly preferred
• Solid understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong organizational, project management, and time management skills with keen attention to detail.
• Ability to concurrently manage both sales assistance and administrative responsibilities.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficient computer skills in Microsoft Word, Excel, Outlook
• Media sales support experience in a media environment would be a definite asset.
• Proven experience in executing and optimizing multi-channel marketing campaign would be an asset.
• Experience with web analytics tools (e.g., Google Analytics) and ability to derive insights from data is an asset.

We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.