Offer summary

Qualifications:

Enrolled university student with a good understanding of campus life., Excellent communication and social skills., Creative mindset with entrepreneurial spirit., Fluent in English and holds a full driving license..

Key responsibilities:

Represent the Red Bull brand and promote products on campus.

Organize and execute campus engagement activities and events.

Build relationships with students and local stakeholders.

Manage social media content to increase brand awareness.

Job description

RED BULL STUDENT MARKETEER

PURPOSE OF THE JOB:

Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.

KEY RESPONSIBILITIES:

# Be A Brand & Product Ambassador
• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday
interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and
right time answering any questions and concerns from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your Social Media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.

# Be A Sales Expert
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.

# Executional Excellence
• Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular facetoface and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the media business by providing local insights, trends and overall opportunities.

EXPERIENCE, SKILLS AND ATTITUDE

Excellent communication skills
• Eventproject management skills and affinity to work ‘behind the scenes’
• Great team player, willingness to represent Red Bull with branded outfits, onboard the Red Bull Mini
• Charismatic, energetic, positive and outgoing personality
• Highly approachable and social with the ability to relate to different people in many occasions
• Immersed in student life with thorough understanding of the university, city & region, incl. behindthescenes activities & hotspots
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
• Ability to manage parttime work & studies and ideally available to work some evenings and weekends
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
• Connected with a variety of influential groups and individuals on campus
• Passionate about the Red Bull brand and product