Offer summary

Qualifications:

Proficiency in web development and experience with Hugo, Netlify, and CloudCannon CMS., Strong understanding of conversion rate optimization and A/B testing., Knowledge of website performance metrics, including Core Web Vitals., Ability to analyze data using tools like GA4, Hotjar, and Lighthouse..

Key responsibilities:

Manage and optimize the marketing website for performance and conversions.

Implement and analyze A/B and multivariate tests on key pages.

Monitor and improve website KPIs, including speed and accessibility.

Collaborate with marketing team to turn data insights into actionable improvements.

Job description

As Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As a CRO & Website Developer, you will be responsible for optimizing and scaling our marketing website to drive conversions, enhance user experience, and improve performance across markets. Will you join us in our quest to create a healthier and happier world?

Join a high performing team and make an impact!

We're a passionate, driven team with a strong focus on growth and delivering outstanding results. At Virtuagym, we cultivate a high-performance culture built on dedication, ownership and driving excellence. If you're a self-starter who embraces challenges, thrives in a fast-paced, dynamic environment and keeps going where others might stop, this could be the perfect role for you! In return, you’ll join a team where you can grow, develop, and truly unlock your full potential.

We have a beautiful office in the center of Amsterdam and while we foster getting together to exchange ideas and energy, we are a remote-friendly company. This means that you have the freedom to work from home whenever you want, provided you keep delivering great results! At the same time we love bringing our teams together by organizing team events and company parties to brainstorm about the future of our industry and build friendships, while having fun along the way.

What the role looks like
As CRO & Website Developer, you’ll be the driving force behind the performance, experimentation, and continuous improvement of our marketing website. This is a hands-on role where you’ll blend technical development with conversion optimization — building new components, running experiments, and improving key metrics like conversion rate, site speed, and user engagement.

You’ll work closely with your colleagues in the marketing team to turn data into action — and make our website a key growth engine across all regions. If you thrive at the intersection of code, UX, and performance data, this role gives you the autonomy, tools, and impact to do your best work. We are looking for a full-time employee.

Some of your key tasks

Take full technical ownership of our marketing website — built with Hugo, hosted on Netlify, and managed via CloudCannon CMS — ensuring smooth deployments from staging to production.
Drive continuous conversion rate improvement across the site by planning, executing, and analyzing A/B and multivariate tests on high-impact pages.
Own key website KPIs, monitoring and improving site performance, scalability, and accessibility across devices, with a focus on Core Web Vitals and UX best practices.
Analyze behavior and performance data using GA4, Hotjar, and Lighthouse to identify friction points and opportunities.
Stay on top of website design and functionality trends to ensure our site remains best-in-class for lead generation and user experience.

Required profile