Strategic Marketing & Content Lead Re:Them

Re:Them is searching for a bold and insightful Strategic Marketing & Content Lead to take ownership of the brand’s voice, content strategy, and fullfunnel campaign execution. This role sits at the core of ReThem’s growth engine—responsible for transforming product insights, user value, and market trends into engaging narratives that resonate with buyers across all digital touchpoints.

You will lead crossfunctional campaigns from concept to execution, ensuring our storytelling aligns with business objectives and speaks to our key personas. From explainer videos and thoughtleadership content to highconverting landing pages and product releases, you’ll set the standard for how ReThem shows up to the world.

Key Responsibilities

Content Strategy & Campaign Leadership

• Own the endtoend strategy and development of ReThem’s content across web, email, blog, and social channels.
• Plan and execute fullfunnel content campaigns (TOFU–BOFU) to drive brand awareness, lead generation, and user education.
• Align messaging frameworks to product positioning and sales cycles while adapting to different verticals and buyer personas.

• MultiFormat Content Creation

  • Lead the production of diverse content types including articles, explainer videos, landing pages, campaign decks, infographics, case studies, and customer stories.
  • Oversee the editorial calendar in collaboration with social, product marketing, and design teams.

  • CrossFunctional Collaboration

    • Act as a creative partner to Product, Sales, and Design teams to ensure all content is technically accurate, visually cohesive, and audiencerelevant.
    • Work with internal and external video designers, motion artists, and writers to execute creative assets that support GTM launches.

    • Brand Voice & Narrative Stewardship

      • Ensure consistent tone, voice, and messaging across all touchpoints.
      • Evolve brand storytelling to reflect evolving product capabilities, competitive advantages, and market opportunities.

      • Campaign Tracking & Optimization

        • Define and monitor success metrics (CTR, engagement, conversion) for content performance.
        • Continuously improve content formats, distribution strategies, and messaging based on data insights.

        • Core Tools & Technologies

          • AIAssisted Writing & Research: ChatGPT, Jasper, Notion AI
          • Content & Campaign Platforms: Google Docs, Notion, Loom, Canva
          • Design Collaboration: Adobe Suite, Figma (in coordination with designers)
          • Campaign Tracking & Scheduling: Trello, Jira, Asana, Google Sheets
          • Distribution Channels: LinkedIn, YouTube, Instagram, Email (HubSpot or Mailchimp)

          • Requirements

            Qualifications

            • 5+ years in content strategy, brand storytelling, or fullfunnel campaign development within a B2B or SaaS organization.
            • Demonstrated ability to translate complex product or technical information into compelling, buyerfocused narratives.
            • Proven success creating and managing content calendars and coordinating multifunctional contributors.
            • Deep understanding of personabased messaging, SEO fundamentals, and digital content lifecycle.
            • Excellent project management skills with an ability to juggle multiple timelines and stakeholder inputs.
              

            • What You Bring to ReThem

              • A strategic mindset paired with strong editorial instincts—you understand both the why behind content and the how to execute it.
              • A passion for visual storytelling and the ability to communicate ideas simply and effectively across formats.
              • Creativity grounded in performance—you’re not just writing for clicks, you’re writing for impact and growth.
              • A natural collaborator who thrives in iterative, fastpaced environments with shifting priorities and bold goals.
              • Confidence in using AI tools to accelerate ideation and scale production without compromising on brand quality.

              • Benefits

                Why Join Us

                • Flexible remote schedule with real ownership over your work.
                • Be part of a company transforming billing and commerce with AI.
                • Work crossfunctionally in a fastpaced, highgrowth environment.
                • Contribute to operational excellence and scalable processes.

                • Desired Work Timings: 7am EST to 4pm EST (flexible)