Marketing Coordinator at Sourcefit

Position Summary:
The Marketing Coordinator will be an integral part of our marketing team, responsible for supporting various marketing initiatives to drive brand awareness, generate leads, and nurture customer relationships. A key requirement for this role is demonstrated experience with Salesforce Marketing Cloud Account Engagement (formerly Pardot). The ideal candidate will be a proactive, detail-oriented individual with a strong understanding of digital marketing principles and a passion for continuous learning. 

Job Details:
Work from Home
Monday to Friday | 8 AM to 5 PM PST | 11 PM to 8 AM PHT
*Following PH Holidays

Responsibilities:

Marketing Automation & CRM: 

• Manage and optimize marketing automation campaigns within Salesforce Marketing Cloud Account Engagement (Pardot), including email nurturing sequences, landing pages, forms, and automation rules. 

• Segment databases and personalize content for targeted campaigns. 

• Monitor campaign performance within Pardot and generate reports to identify areas for improvement. 

• Ensure seamless integration and data flow between Pardot and Salesforce CRM. 

• Assist with maintaining data integrity within Salesforce CRM related to marketing activities. 

Market Research & Analysis: 

• Conduct market research to identify industry trends, competitor activities, and customer needs within the commercial floor care sector. 

• Analyze marketing campaign performance data (e.g., website traffic, conversion rates, email open rates) to provide insights and recommendations for optimization. 

• Assist in creating reports and presentations on marketing performance for management. 

Campaign Planning & Execution: 

• Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels (e.g., email, social media, website, print). 

• Assist in defining campaign objectives, target audiences, and key performance indicators (KPIs). 

• Coordinate with internal teams and external vendors to ensure timely execution of marketing initiatives. 

Content Creation & Management: 

• Assist in developing and curating engaging marketing content, including email newsletters, website copy, blog posts, social media updates, case studies, and sales collateral. 

• Ensure all content aligns with brand guidelines and messaging. 

• Support the organization and maintenance of marketing assets. 

Social Media Management: 

• Assist in managing and scheduling content for our company's social media platforms. 

• Monitor social media trends and engagement. 

Administrative Support: 

• Provide general administrative support to the marketing department, including scheduling meetings, organizing materials, and managing invoices. 

• Assist with budget tracking for marketing initiatives. 

Qualifications: 

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 

• 3+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) is required, including experience with email campaigns, landing pages, forms, and automation rules. 

• Proven experience in a marketing coordinator or similar role within a B2B environment. 

• Strong understanding of digital marketing concepts and best practices (SEO, SEM, social media, email marketing). 

• Excellent written and verbal communication skills, with a keen eye for detail. 

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). 

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. 

• Strong analytical skills with the ability to interpret data and draw actionable insights. 

• Self-motivated, proactive, and a team player with a positive attitude. 

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. 

• Familiarity with the commercial floor care industry is a plus.