Offer summary

Qualifications:

Strong understanding of web content management systems, especially Sitecore XP., Experience in coordinating marketing communications and content creation., Knowledge of SEO best practices and content optimization., Ability to collaborate with cross-functional teams and manage multiple projects..

Key responsibilities:

Manage and update website content to ensure accuracy and SEO optimization.

Coordinate with various teams to meet brand and website needs.

Conduct content audits and implement improvements based on analytics.

Support website-related projects, including campaigns and feature enhancements.

Job description

The Marketing Coordinator, Web will coordinate and implement marketing communication across the brand’s website to ensure that content is wellstructured, easy to find and meets the needs of its users. You will ensure all necessary content is included on the website and is laid out in a way that suits the users. You will keep everything up to date, accurate, and optimized.

What you’ll do

Manage the Sitecore XP CMS, working alongside marketing specialists, web developers (inhouse and or agency), ABM, Brand & Acquisition, Editorial, Creative, Planning & Operations team members to ensure they meet the needs of the brand

Build, schedule, and publish content on the website

Ensure all content is onbrand and fits where it should within the website

Edit images where required so they are optimized for the website

Create interactive graphics that are onbrand using Ceros (experience creation platform) for implementing onto website

Take ownership of the copy deck template to ensure the content produced is SEO optimized

Maintain the log of website fixesimprovements, for future work with inhouse web developer team

Conduct content audits to ensure content is routinely reviewed, updated, or retired from the site as required and gaps are identified and closed

Work with Website Marketing Manager and Senior Marketing Coordinator to review and implement recommendations from analytics data reports and technical SEO audits.

Support the Website Marketing Manager on new feature suggestions and improvements

Work on special projects as needed – examples include marketing campaigns, new product launches, SEO improvements, or overhauling sections of the website

Stay knowledgeable about all webrelated updates and innovations and proactively suggest content and design ideas to help tell the brand story

Liaise with third party agencies when required

What we’re looking for:

Decision making: Routinely makes decisions that involve independent judgment to determine a course of action which is consistent with established functional policies and goals covered only by general procedures; Supervision at this level is extremely infrequent and is typically necessary only to understand departmental goals and work objectives. Able to lead andor train lesser seasoned individuals in daily work assignments and performance oversight.

Supervision received: Under limited supervision, plans and conducts and may supervise work of self and others. Has ability to lead project teams, business unit, or department. May participate in crosscommunication functional collaboration.

Supervision authority: Has no direct or indirect reports but may take a lead role in project type assignments.

Proficiently communicate ideas and concepts, persuading and influencing through participation in the preparation and delivery of proposals, presentations, and reports

Systems, processes and tools: Advanced understanding of systems, processes and tools related to field. Able to assist others and troubleshoot issues with systems, processes, and tools.