Data Lead (Product & Marketing)

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you’re a skilled Data Lead ready to join our growing team, let’s connect! In this role, you’ll have the opportunity to shape a modern analytics team, drive product and marketing decisions, and make a real impact on how we scale our game and company all in a creative, collaborative, and metricsdriven culture.

Lets merge your talents with our vision and create something truly magical! ⭐

Key Responsibilities:

• Build and lead a small team of product and marketing analysts, setting priorities aligned with product and growth goals, and fostering their development into trusted, highleverage partners.
• • Own and evolve the company’s data stack (BigQuery & Looker), ensuring data quality, clear taxonomy, robust documentation, and scalable event tracking in collaboration with engineers.
  • Drive product and gameplay analytics, defining success metrics, analyzing retention, monetization, engagement and feature performance, and leading experimentation (AB testing, holdouts).
  • Deliver actionable marketing & UA insights, integrating attribution and ad platform data, tracking ROAS, CPI, and creative performance, and identifying growth and channel opportunities.
  • Champion a datainformed culture, improving data literacy through training, enabling selfservice dashboards, and establishing regular KPI reviews to guide decisionmaking across teams.

  • Requirements:

    • 57+ years in ProductGrowth analytics, with at least 12 years in a leadership role.
    • Strong SQL skills and experience with BigQuery or similar cloud warehouse environments.
    • Proven experience with Looker (or similar tools), including data modeling and dashboard creation.
    • Familiarity with F2P mobile game KPIs and lifecycle metrics (retention, ARPDAU, LTV, churn).
    • Understanding of UA and attribution ecosystems (Meta Ads, Google UAC, SKAN, MMPs like AdjustAppsflyer).
    • Experience managing or mentoring analysts, while staying handson with analytics work.
    • Excellent communication and presentation skills, both written and verbal.
    • Strategic mindset with a proactive, businessoriented approach.
    • Fluent English confident in written and verbal communication, able to present insights and collaborate across teams effectively.

    • We offer:

      • Remotefirst approach with various collaboration models
      • Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
      • Work alongside experienced, likeminded professionals with an opportunity for fast professional growth
      • Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
      • A standard 5day workweek, synced with the GMT+3 time zone
      • 20 business days of paid vacation, with the option to take single days off from this amount
      • Public holidays based on your country of residence
      • 5 sick days per year for healthrelated needs no doctor’s note required
        

      • 📍Moldovabased? You’re covered with full IT Park social benefits
        📍Estoniabased? You’ll get a full employment contract under Estonian law