Product Marketing Insights Manager

Who we are is what we do.

Deel is the allinone payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AIpowered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastestgrowing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with worldclass companies – breaking down borders that have traditionally limited both hiring and career opportunities. Were not just building software; were creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, youll tackle complex challenges that impact millions of peoples working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—youll drive meaningful impact while building expertise that makes you a soughtafter leader in the transformation of global work.

Summary

As a Product Marketing Manager I, you will collaborate crossfunctionally with product, sales, design, customer success, and marketing teams to drive customercentric gotomarket strategies. You’ll own customer insights, launch campaigns that amplify customer voices, and manage orgwide programs to extract actionable insights.

Responsibilities

• Manage the HR, Procurement, and Payroll advisory boards, scale them as we scale our offering, and secure monthly sessions to get insightsfeedback from them

• Support with customer interviews for case studies creation and selection of customers to drive big customercentric social campaigns. Work crossfunctionally to drive case studies with the regional marketing teams, create media opps with the PR team, and work with CS and AEs to get the customers, social media to generate more traffic.

• Launch campaigns highlighting our customers, listing our ‘most remote’ customers, spotlighting customers RE best practices for global growth, etc.

• Support the PMM Enablement team on content creation when needed, this can include guides, one pagers, decks, etc.

• Aggregate all voice‑of‑customer signals (CAB notes, product interviews, Gong calls, etc) into a searchable repository; build automated dashboardsalerts to keep stakeholders current.

• Own creation, refresh, and governance of data‑driven buyer personas and Ideal Customer Profiles; maintain them as the single source of truth for all go‑to‑market teams.

• Craft concise insight reports, persona one‑sheets, and executive presentations; deliver regular voice‑of‑customer briefings and strategic recommendations to Product, Marketing, and Leadership.

• Publish quarterly deep‑dives on priority verticals (BPO, fintech, staffing, etc.), highlighting challenges, compliance drivers, and solution gaps that feed campaigns and GTM strategy.

• Serve as on‑call advisor, providing data‑backed customer perspective to any team that needs it.

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  Qualifications

  • 4+ years of experience in PMM salesled growth or consumer marketing, ideally within a fastpaced, hypergrowth global tech environment

  • Strategic thinker and handson doer with a strong bias for action—you’re customerobsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points

  • Proven ability to lead and execute complex, crossfunctional gotomarket campaigns across Product, Sales, CS, Brand, and Comms

  • Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insightdriven narratives that convert and resonate

  • Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customerinformed positioning and content

  • Total Rewards

    Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

    Some things you’ll enjoy

    • Stock grant opportunities dependent on your role, employment status and location

    • Additional perks and benefits based on your employment status and country

    • The flexibility of remote work, including optional WeWork access

    • At Deel, we’re an equalopportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

      Unless otherwise agreed, we will communicate with job applicants using Deelspecific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most uptodate job listings at Deel by visitingour careers page.
      
      Deel is an equalopportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
      
      Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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