Offer summary

Qualifications:

Experience in a senior marketing leadership role, preferably within IT, software, or SaaS industries., Proven expertise in customer acquisition, demand generation, and digital marketing strategies., Strong leadership skills with experience managing large, multidisciplinary marketing teams., Deep understanding of SEO, content marketing, and digital channels to drive growth..

Key responsibilities:

Develop and implement comprehensive marketing strategies aligned with business goals.

Lead brand management, ensuring a strong market presence and reputation.

Oversee marketing performance, data-driven decision-making, and continuous improvement.

Manage marketing budgets to optimize ROI and support business growth.

Job description

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Yoast, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.

The Director of Marketing will work for the Yoast brand under the Newfold Digital parent company and will be responsible for leading the overall marketing strategy, performance, and engagement to drive customer acquisition and business growth. This role will oversee a team of 22 marketing professionals across brand, demand generation, operations, and SEO/content.

What you’ll do & how you’ll make your mark.

Develop and execute a comprehensive marketing strategy to meet business goals, collaborating with key stakeholders across Yoast and Newfold Digital.
Drive customer acquisition through high-impact marketing activations, demand generation, and performance marketing.
Lead the brand strategy, ensuring Yoast maintains a strong presence and reputation in priority market segments through compelling campaigns and thought leadership.
Oversee and optimize marketing performance, fostering a culture of high performance, data-driven decision-making, and continuous improvement.
Manage the marketing budget, ensuring ROI-driven investments across channels to support business growth.
Advocate for the marketing team within the leadership team and across the broader Newfold Digital organization.
Ensure the team operates efficiently with clear structure, processes, and performance measurement frameworks.

Who you are & what you’ll need to succeed.

Experience in a similar leadership role, preferably within the IT, software, or SaaS industry.
Proven expertise in customer acquisition, demand generation, and data-driven marketing.
Strong leadership experience, managing and mentoring large marketing teams across multiple disciplines.
Strategic planning and execution, ability to develop and execute strategic brand and performance marketing initiatives.
Deep understanding of SEO, content marketing, and digital channels to drive customer engagement and growth.
Experience in budget management and ROI-driven marketing investments.
Exceptional communication and stakeholder management skills.
Familiarity with the WordPress ecosystem is a plus.
Preferred location within UK/Europe or willingness to work in European timezone with travel occasionally to the office in Wijchen, if working remotely. (no relocation will be provided)

Why you’ll love us.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Yoast #teamnewfold!

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

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