VP of Digital Growth

Work set-up: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Asia, United States

Offer summary

Qualifications:

Over 10 years of experience in digital e-commerce and growth management., At least 4 years in a leadership role within a successful digital brand., Strong expertise in performance marketing, CRO, and digital analytics tools., Proven ability to scale digital revenue and customer acquisition through data-driven strategies..

Key responsibilities:

  • Lead and execute the digital growth strategy across acquisition, conversion, and retention.
  • Manage campaigns across digital channels like Google, Meta, TikTok, and affiliates.
  • Collaborate with product and engineering teams to optimize user onboarding and conversion flows.
  • Build and lead a high-performing team across e-commerce, UX/UI, analytics, and growth functions.

Diamond Foundry logo
Diamond Foundry SME https://www.df.com/
501 - 1000 Employees
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Job description

VRAI is one of the fastestgrowing digitalfirst directtoconsumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.

We are seeking a datadriven Vice President of Digital Growth to lead the strategic expansion of VRAI.com. This role is responsible for accelerating digital growth across acquisition, conversion, and retention while owning the endtoend performance of our digital P&L. You will lead crossfunctional efforts to build a highperforming digital engine, optimize the customer lifecycle, and uncover innovative, scalable opportunities for sustainable growth.
This is a key leadership role for someone who thrives in a highgrowth, highownership environment and brings a deep understanding of ecommerce, experimentation, and performance marketing in a DTC context.

Responsibilities
  • Own and lead the digital growth strategy across customer acquisition, conversion rate optimization, and lifecycle marketing.
  • Drive lifecycle and retention marketing strategies across CRM, email, SMS, and personalization to enhance user engagement and LTV.
  • Oversee campaign execution and performance across Google, Meta, TikTok, affiliates, and emerging digital channels, ensuring strong ROI and experimentation at scale.
  • Partner with product and engineering to optimize onboarding, conversion flows, and performance levers across the full digital funnel.
  • Build and manage a highimpact team across ecommerce, development, UXUI, analytics, and growth to execute rapid experimentation and optimize user experience.

  • Requirements
  • 10+ years in digital ecommerce and development management in growthfocused roles, including at least 4+ years in a leadership position in a growing and successful digital brand, ideally with highvalue price items.
  • Proven track record of scaling digital revenue and customer acquisition through datadriven strategies and experimentation.
  • Deep understanding of performance marketing, CRO, digital analytics, and growth loops; strong command of tools like Meta, Google Analytics, Mixpanel, Segment, Looker, Amplitude, etc.
  • Strong P&L ownership mindset, with demonstrated success managing $2M+ monthly budgets and delivering measurable business impact.
  • Strategic leader with entrepreneurial spirit, exceptional communication skills, and a bias toward action in fastpaced, evolving environments.
  • VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available.

    Some plans may not be available pending global locations however other options may be presented.

    VRAI is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.
    •

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Digital Strategy DevelopmentMarketing Performance Measurement And ManagementCustomer Acquisition ManagementConversion MarketingMobile MarketingLifecycle ManagementMeta TagsMixpanelAnalyticsGoogle AnalyticsPersonalized ServiceAmplitudesSegment (Software)Microsoft Dynamics CRMEmail MarketingE-Commerce

    Other Skills

    • Strategic Thinking
    • Communication
    • Leadership
    Are you interested?

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