Senior Growth Consultant CRM & Retention

WHAT TO EXPECT:

Join Phiture’s CRM & Retention team as a Senior Growth Consultant, where you’ll lead highimpact CRM and lifecycle marketing programs for toptier mobile apps. Youll be responsible for advanced audits and campaign strategies that push the boundaries of personalization, automation, and tooling. This role combines strategic thinking with deep technical expertise to unlock the potential of CRM infrastructure and deliver measurable results. You’ll collaborate crossfunctionally to implement scalable lifecycle systems, leveraging your technical and analytical expertise to drive retention, engagement, and monetization across apps and verticals.

WHAT YOU’LL DO:

• Lead CRM Audits & Technical Infrastructure Reviews: Conduct advanced audits of CRM setups, including evaluation of user taxonomy, event structure, API integrations, custom attributes, and webhook flows to ensure accurate data flows and scalable architecture.
• Maximize CRM Tool Capabilities: Deeply explore the potential of platforms like Braze, MoEngage, or Iterable to unlock advanced personalization and automation capabilities using custom events, realtime triggers, and dynamic content logic (e.g., Liquid).
• Design and Execute Lifecycle Strategies: Own the planning and execution of endtoend lifecycle marketing strategies across channels (email, push, inapp, SMS, WhatsApp), aligned to user journeys and growth goals.
• Collaborate CrossFunctionally: Work with client development and data teams to validate event instrumentation and user segmentation logic, ensuring the right data is available to support targeted and personalised experiences.
• Personalization at Scale: Leverage segmentation frameworks, datadriven journeys, and contextual content to build deeply personalized and dynamic campaigns.
• Drive Experimentation: Design and implement robust AB and multivariate tests across channels, leveraging behavioral, demographic, and intent data to optimize lifecycle touchpoints.
• Coach and Lead: Mentor Growth Managers and Marketing Consultants, guiding their technical development and strategic thinking.
• Translate Insights into Action: Analyse retention and engagement KPIs, funnel performance, and cohort behaviours using platforms like Amplitude, Mixpanel, or Looker, and translate the findings into optimisation plans.
• Ensure Data Integrity: Collaborate with clients to troubleshoot and validate CRM workflows, APIs, webhooks, and marketing data pipelines.

• WHAT YOU’LL NEED:

  • 5+ years of handson experience in CRM, lifecycle marketing, or marketing automation for mobile apps or digital products.
  • Strong experience with CRM tools (e.g., Braze, MoEngage, Iterable) including API usage, Liquid logic, webhook setups, and managing custom eventsattributes.
  • Comfortable performing technical audits and working with productdata teams to validate and evolve user taxonomy, tracking plans, and event schemas.
  • Strong data literacy: able to query and interpret data, create dashboards, and derive actionable insights from tools like Amplitude, Mixpanel, Looker, or Tableau.
  • Deep understanding of mobile app retention and engagement mechanics, including behavioral triggers, cohort segmentation, and inapp monetization models.
  • Proficient with HTML for messaging templates and troubleshooting crossdevice layout issues.
  • Strategic thinker with the ability to balance creativity and executional detail.
  • Excellent client communication skills and confidence leading client workshops, meetings, and audits.
  • Fluent in English (verbal and written).

  • Nice to Have

    • Exposure to mobilespecific use cases such as freemiumsubscription models, churn prediction, or featureled engagement.
    • Familiarity with experimentation design and testing platforms.
    • Experience working in agile squads or crossfunctional pods.
    • Experience with ASO and performance marketing.

    • WHAT WE OFFER YOU:
      

      • Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
      • Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (countryspecific), so you can recharge and pursue your passions.
      • Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.
      • Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists through our partnership with Oliva.
      • Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.
      • Flexible Working Hours — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.
      • Vibrant Berlin Office — Enjoy a flexible, petfriendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods.
      • Global Team Connection — Regular teambuilding events and a memorable annual allexpensespaid company offsite.
      • Tailored Career Growth — A personalized career roadmap and development plan designed to keep you advancing professionally.
      • Home Office Allowance — Monthly remotework cash allowance to level up your home workspace or help cover internet costs.
      • Premium Onboarding Kit — Branded Phiture gear and your very own MacBook from day one.
      • Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition.

      • We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.