Offer summary

Qualifications:

At least 6 years of experience in UX content design for web and mobile platforms., Strong command of language, design thinking, and content frameworks., Experience with AI/LLM prompt engineering and content personalization., Ability to work independently in fast-paced, ambiguous environments..

Key responsibilities:

Collaborate with cross-functional teams to create end-to-end UX content.

Develop, ship, analyze, and iterate on language to achieve clear outcomes.

Design and leverage AI tools to personalize and scale content.

Maintain and evolve content standards to align with brand voice and accessibility.

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,200 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.

Were transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no onesize fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular inperson events. Learn more about our flexible approach to where we work.

Overview

Instacart is on a mission to make eating well effortless for everyone. Words are a critical part of that journey. As a Senior Content Designer, you’ll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction. You’ll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping, but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie.

About the Role

You’ll be the voice of Instacart across key consumer surfaces—from onboarding flows that build confidence, to retention touchpoints that keep shoppers coming back. You’ll translate complex requirements and AIdriven opportunities into humancentered content, championing a tone that feels like helpful conversation. Success means shipping clear, scalable copy that drives measurable results while embodying our values of transparency and generosity.

About the Team

The Instacart Design & Research org is a tightknit collective of product designers, researchers, and content experts dedicated to reimagining how people feed themselves and their loved ones. We tackle largescale challenges with creativity and data, celebrating diverse perspectives and embracing a culture of open feedback. You’ll join a small but mighty content design practice that values experimentation, constructive critique, and shared wins—because we believe the best work happens when we Put it All on the Table and Serve Generously.