App Store Optimization & Apple Ads Expert (ZR_25179_JOB)

ASO & Apple Ads Expert 20h per week flexible anytime, with potential for more hours

About Company:

Join a a mindfulness and storytelling app inspired by the landscapes, language, and culture of Scotland — with plans to expand into other regions including Ireland. Our app offers meditations, sleep stories, dreamscapes, and mindful recipes, helping users reconnect and relax through culturally rich, immersive content. Our primary market is the US, with ongoing global expansion.

Role Overview:

We’re looking for a highly experienced and strategic ASO & Apple Ads Expert to take charge of optimising our app listings in the Apple App Store and Google Play Store. This is a parttime role to start, with a clear pathway to becoming fulltime as our platform and reach continue to grow.

You’ll be responsible for improving visibility, driving organic downloads, and increasing conversion rates through metadata, keyword, and creative optimisation. Experience managing Apple Search Ads is highly desirable. Success in building strong traction for new apps, especially in the US market, is essential.

Responsibilities:

• Own and continuously refine our ASO strategy across both Apple and Google Play Stores.
  

• Conduct keyword research, competitor benchmarking, and regular store audits to improve performance.
  

• Optimise all store metadata (titles, keywords, descriptions, tags) to boost search visibility and conversions.
  

• Create and test compelling creative assets (screenshots, icons, videos) in collaboration with our design team.
  

• Launch and manage Apple Search Ads campaigns, monitoring results and optimising for ROI.
  

• Report on key ASO metrics including impressions, conversion rates, and install trends — with clear insights and actions.
  

• Align app store listings with seasonal campaigns, content launches, and new product features.
  

• Support international rollout strategies (e.g. Tethered to Ireland) by identifying localisation opportunities and market nuances.
  

• Collaborate closely with marketing and content teams to ensure store messaging reflects brand tone and user intent.
  

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  Requirements

  • 5+ years of handson ASO experience with proven results growing app visibility, installs, and revenue.
    

  • Demonstrated success scaling new apps, especially in the highly competitive US market.
    

  • Proficient in leading ASO tools (e.g. AppTweak, Sensor Tower, Mobile Action, App Radar).
    

  • Strong track record with Apple Search Ads — including keyword strategy, bid optimisation, and campaign management.
    

  • Ability to analyse performance data and translate it into actionable ASO improvements.
    

  • Strong English writing and metadata editing skills.
    

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    Desirable Skills:
    

    
    

    • Experience with wellness, lifestyle, or mindfulness apps.
      

    • Familiarity with international markets, including UK, Ireland, Canada, and Australia.
      

    • Experience supporting localisation and multiregion keyword strategies.
      

    • Understanding of app monetisation and subscription funnel dynamics.
      

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      Independent Contractor Perks
      
      • Permanent work from home
        
      • Immediate hiring
        
      • Steady freelance job
        
      • ZR_25179_JOB