SEO Lead

Overview

12100 Collective is a new growth marketing agency based in NYC, founded by an alumni of Meta’s growth team and servicing clients with >$100M in annual revenue across industries. We pride ourselves on being worldclass at our craft, pairing datadriven strategies with excellent creative to drive measurable growth.

This role is responsible for leading performancefocused SEO strategies across multiple client accounts. As our SEO Lead, you’ll be responsible for everything from technical audits and site structure to content strategy and onpage execution. You’ll collaborate closely with our growth, content, design, and dev teams to deliver bestinclass organic strategies that directly impact business results.

This is a handson, seniorlevel role with room to grow into a team leadership position. Ideal candidates bring deep SEO expertise, strong analytical skills, comfort working across stakeholders, and the ability to turn complexity into results.

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Key Responsibilities

• Lead SEO efforts across multiple client accounts, including technical, content, and strategic execution
  
• Conduct technical audits, identify issues, and implement fixes to improve crawlability, indexing, and overall site health
  
• Own keyword research, topic clustering, and content roadmap development for organic growth
  
• Build internal linking strategies and manage schema markup, Core Web Vitals, and mobile UX improvements
  
• Collaborate with crossfunctional teams (design, dev, content, paid) to align SEO with overall marketing strategy
  
• Monitor and report on performance using GA4, GSC, Ahrefs, SEMrush, and other tools
  
• Educate internal teams and clients on evolving SEO trends, algorithm changes, and best practices
  
• Work with analytics to attribute SEO performance to revenue impact, build reporting dashboards, and drive continuous improvement
• Knowledge of PR, domain score, and related backlinking strategies (but will not need to handle PR personally)
  

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  Minimum Requirements

  • 6–10 years of handson SEO experience, ideally in a performance marketing agency or startupgrowth environment
    
  • Deep knowledge of technical SEO including site architecture, crawlingindexing, structured data, Core Web Vitals, and sitemaps
    
  • Strong grasp of onpage and offpage SEO, including content strategy, backlinks, and optimization frameworks
    
  • Comfortable with SEO tools such as GA4, GSC, Ahrefs, SEMrush etc.
    
  • Proficiency in ExcelSheets for data analysis; Looker Studio, Tableau, or dashboarding tools a plus
    
  • Handson experience with GEO and AI across incorporating it appropriately into key workflows to ranking in AI modules
    
  • Experience collaborating with engineers, designers, content teams, and senior stakeholders
    
  • Strong written and verbal communication skills; clientfacing experience preferred
    
  • Proven track record of driving organic growth and influencing business outcomes

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    Bonus Skills

    • Experience with international SEO, local SEO, or SEO for headless CMSecommerce platforms (e.g. Shopify, Webflow, BigCommerce)
      
    • Basic familiarity with HTMLCSS and how frontend frameworks impact SEO
      
    • Background in analytics, BI tools, custom ranking tools, or basic coding (SQL, Python, etc.)
      
    • Broader marketing exposure (SEM, Paid Social, CRO, content marketing)
    • Strong creative eye: able to ideate winning copy, visual design, and overall brand positioning

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      Salary Benefits Location

      • Salary: $125,000 – $175,000, depending on experience and qualifications
        
      • Benefits: HealthVisionDental insurance, 3 weeks paid vacation, Equity Stock Options
        
      • Location: This position can be RemoteWFH, or join us in our Brooklyn office