Senior Marketing Executive

Work set-up: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Anywhere

Offer summary

Qualifications:

Bachelor's degree in marketing, business, or related field., 2-3 years of experience in B2B marketing, focusing on lead generation and content marketing., Proficiency in marketing automation tools, CRM systems, and analytics platforms., Strong project management and communication skills, with a data-driven approach..

Key responsibilities:

  • Develop and implement B2B marketing strategies to generate leads.
  • Create and manage content for lead generation, including blogs, case studies, and webinars.
  • Manage the company's website and social media channels to optimize lead generation.
  • Analyze campaign performance and collaborate with sales and development teams to align marketing efforts.

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It's a People Business
2 - 10 Employees
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Job description

This is a remote position.

Fractal Systems Ltd (www.fractalsystems.co.uk)

Company Overview:
​
We are a young and vibrant B2B consultancy and training provider that prides itself on helping large firms deliver their projects through Agile. We work with some of the UK’s biggest and bestknown companies, helping them to operate more effectively.

Our mission is to provide and create exceptional delivery capability for our clients while helping us on our bold growth journey.

There has never been a better time to join us. We have just completed our most successful year to date and have ambitious plans to enhance our brand and build our marketing capability. This is an exciting role offering an opportunity to have a real impact on our growth journey.


Job Overview:

We are seeking a highly motivated and ambitious B2B Senior Marketer to join our team. The successful candidate will be responsible for developing and executing effective marketing strategies that drive leads and create meaningful conversations with our target audience. They will have management experience and be able to organise and drive a team to deliver ambitious targets.

The Senior Marketer will be working closely with our CoFounders, responsible for developing our brand, and leading activities supporting lead generation to grow our business.

We need a creative, proactive, selfmotivated candidate with a passion for evidencebased ideas on social media, digital marketing and importantly thinking outside the box to generate a healthy lead flow.

Reporting to and working closely with our directors, they will be at the forefront of our online communications.

Requirements

Key Responsibilities:

  • Develop and implement B2B marketing strategies that align with the companys goals and objectives that generate healthy leads.
  • Create and manage a content calendar for lead generation, that includes blog posts, case studies, whitepapers, webinars, and other relevant content that resonates with our target audience.
  • Build and maintain relationships with media outlets, influencers, and industry experts to increase brand awareness and credibility.
  • Analyse and report on the performance of marketing campaigns and initiatives, and make datadriven recommendations to improve results.
  • Collaborate with the sales and development teams to ensure effective communication and alignment of marketing and sales strategies.
  • Manage the companys website and social media channels, ensuring they are uptodate and optimised for lead generation.
  • Monitor industry trends and competition to identify opportunities for growth and differentiation.
  • Good initiative and handson approach to work.
    • About You:
      • Bachelors degree in marketing, business, or a related field.
      • Minimum of 23 years of experience in B2B marketing, with a focus on lead generation and content marketing.
      • Ability to understand business needs, and audience insights and translate them into an actionable marketing strategy.
      • Experience in independently developing and executing multichannel marketing programmes.
      • Proven track record of developing and executing successful B2B marketing strategies.
      • Strong project management skills and the ability to manage multiple campaigns and projects simultaneously.
      • Excellent communication skills, with the ability to work collaboratively with crossfunctional teams.
      • Datadriven mindset, with the ability to analyse and report on campaign performance and make datadriven decisions.
      • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
      • Experience in Agile project management methodologies is a plus.

        • Benefits

          This new role for Fractal Systems allows a real chance for the right individual to build resultsdriven campaigns! You will have the autonomy and trust of the founders to run solid leadgenerating campaigns that will help us grow.

          If you are a determined, proactive and driven B2B marketing professional with a proven track record of success, we encourage you to apply for this exciting opportunity to join our team. We offer flexible working, competitive salaries and opportunities for growth and development.
          • £30,000 to £35,000 per annum (dependent on experience)
          • 20 days holiday per annum
          • Statutory pension scheme
          • Homebased, however weekly or biweekly meetings to take place in Central London



            • Salary:

              £30,000 to £35,000annum (dependent on experience)

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

B2B AdvertisingProject ManagementContent MarketingLead GenerationMarketingSocial Media ManagementAnalyticsData ManagementMicrosoft Dynamics CRMMarketing AutomationAgile Software Development

Other Skills

  • Teamwork
  • Communication
  • Creativity
Are you interested?

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