Offer summary

Qualifications:

Bachelor's degree in business, marketing, or related field., At least 5 years of experience in digital marketing or management consulting., Expertise in designing digital strategies and analyzing marketing data., Strong communication skills and familiarity with marketing technology ecosystems..

Key responsibilities:

Collaborate with clients to develop and align digital strategies and roadmaps.

Analyze target audiences and market trends to inform strategic decisions.

Advise on audience segmentation and develop content strategies.

Plan, oversee, and optimize digital marketing campaigns using analytics tools.

Job description

The Digital StrategistDatadriven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned with the clients business goals. Leveraging Acxiom data, they will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral extension of the client’s marketing team, contributing to the client organization’s vision and success.

What You Will Do:

Shape and Align Digital Strategy

• Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.

• Codevelop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.
Generate Audience and Market Insights
• Collaborate with client teams in researching and analyzing target audiences, behaviors, and preferences.
• Identify market trends, competitive dynamics, and emerging technologies to inform strategic recommendations.
CoCreate Content and Messaging Strategies
• Advise clients on audience segmentation strategies using Acxiom and other data sources.
• Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.
Design and Guide Digital Campaign Execution
• Partner with clients to plan and oversee digital marketing and ad campaigns, including those implemented via Adobe Audience Manager.
• Define campaign objectives, timelines, deliverables, and governance structures in collaboration with client teams.
Enable DataDriven Optimization
• Guide the use of analytics tools to monitor digital performance across channels.
• Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.
Facilitate CrossFunctional Collaboration
• Act as a trusted advisor to client marketing, sales, and product teams, fostering alignment and knowledge sharing.
• Communicate digital strategies, progress, and impact effectively to senior client stakeholders.
Supervisory Responsibilities:
• This position will not have direct reports, but will be required to mentor junior associates.
What You Will Have:
• Bachelors degree in business administration, marketing, or a related field.
• 5+ years of experience in management consulting, marketing strategy, or digital marketing.
• Expertise in designing and delivering digital strategies, with a strategic, analytical, and entrepreneurial mindset.
• Extensive knowledge of marketing data and marketing data management practices.
• Exceptional verbal, written, and presentation skills; able to engage Csuite executives and broader client teams.
• Ability to prioritize, focus, and manage multiple complex workstreams with strict attention to detail.
• Familiarity with marketing technology ecosystems (e.g., CRM, DMPs, CDPs, content platforms).
• Proficient in creating clientready deliverables (e.g., MS Office, Excel, PowerPoint, MS Project, Visio).
• Strong facilitation and client relationship management capabilities.
• Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.
• Proactive, highly organized, and adaptable to evolving client needs.
• Willingness to manage multiple deadlines, multitask effectively, and work extended hours when required.
• Ability to travel up to 25% (approximately 1 week per month).
What Will Set You Apart:
• MBA with emphasis on business analytics or marketing
• Relevant professional certifications (e.g., Adobe Audience Manager Platform Certification)
• Knowledge of Acxiom data products
#GD17
Primary Location CityState:
Homebased Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOEVetDisabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a persons race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPACPRA Privacy Act notice here .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .