Offer summary

Qualifications:

Proven experience in writing homepage and service-level website content., Strong understanding of SEO principles and keyword optimization., Ability to collaborate with cross-functional teams including SEO, design, and development., Familiarity with WordPress is a plus..

Key responsibilities:

Rewrite and reimagine homepage copy to match marketing personas.

Develop 5–10 service pages and 5–10 SEO-friendly blog articles.

Collaborate with SEO and design teams to ensure content aligns with site structure and brand tone.

Implement SEO best practices in all content creation.

Job description

Objective
Support the relaunch of FreelanceWriting.com as a dual-purpose site that serves both writers and marketers seeking to hire freelance talent, through high-converting, SEO-informed website content.

Profile Overview
We are seeking a seasoned website and brand copywriter with strong SEO expertise to support the revitalization of FreelanceWriting.com. The ideal candidate will be adept at crafting homepage copy, service pages, and other marketing-forward content with strategic keyword intent for marketer audiences (e.g., “hire a blog writer,” “technical writing services”).

Scope

Immediate engagement (starting August)
Project-based: Homepage and 20 marketing-focused pages (mix of service and blog content) with opportunity to expand
Close collaboration with internal SEO and strategy leads
Goal: optimize homepage, site structure, and develop top-priority content pillars

Responsibilities

Rewrite or reimagine homepage copy to align with marketing personas
Develop 5–10 service pages (e.g., "Hire a Technical Writer," "Blog Writing Services")
Write 5–10 SEO-supporting blog articles targeting mid-funnel search terms
Collaborate with SEO lead and designer to ensure copy aligns with evolving site structure and brand tone
Implement SEO best practices (headlines, metadata, readability)
Contribute to identifying and refining pillar content topics

Skills and Qualifications

Proven experience writing homepage and service-level website content
Strong grasp of SEO principles and keyword-intent mapping
Experience working in cross-functional teams (SEO, design, dev)
Ability to write for both technical and marketing-savvy audiences
Willingness to collaborate and bring ideas to improve the end output
Familiarity with WordPress is a plus

About FreelanceWriting.com
FreelanceWriting.com is a long-standing domain with high authority, now undergoing a strategic repositioning. The initiative is focused on optimizing its value as both a recruitment tool for hiring freelance writers and a resource hub for marketers seeking direct writing support. This project is spearheaded by the team at Compose.ly.

Required profile