Offer summary

Qualifications:

Minimum 5 years of experience in marketing strategy, campaigns, and events., Bachelor's degree or equivalent work experience., Excellent writing, editing, and SEO skills., Strong analytical, project management, and interpersonal skills..

Key responsibilities:

Develop and implement campaign strategies to generate demand across EMEA.

Collaborate with global teams and manage content and event calendars.

Work with resellers and manage agencies to deliver campaigns on time and budget.

Track campaign performance and analyze data to optimize results.

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in:

The Field Marketing Manager will be responsible for campaign strategy, development and implementation across EMEA. Working closely with global teams this role will identify the unique needs across the region and manage the content and event calendar. As a key member of the Marketing team, you will collaborate across demand generation, product marketing, sales and sales development teams. The ideal candidate will have strong integrated marketing experience, and the ability to track campaign performance through to business outcomes.

This role reports to the Director of Marketing EMEA.

What you will be doing:

Develop campaign strategy to maximise demand generation across multiple segments and geographies

Work with resellers to generate demand for Instructure products and services

Identify, plan and deliver and/or participate in owned and 3rd party events, including CanvasCon - our flagship regional event.

Leverage and localise campaigns by partnering with content and event teams across the globe

Manage creative and event agencies to deliver quality campaigns on time and to budget

Manage the campaign calendar for EMEA and work with stakeholders across the region to develop a regular cadence of articles, ebooks and events

Success Metrics:

Campaign engagement (View through, open rates, click through rates)

Demand funnel KPIs (volume, conversion, velocity, value)

Sourced and Influenced Pipeline

Sourced and Influenced Bookings

Campaign ROI

What you will need to know/have:

5+ years experience in marketing strategy, campaigns and events

Bachelor’s degree, or equivalent work experience

Excellent writing and editing skills, with an adherence to SEO

Self-starter with demonstrated ability to work in a fast-paced, dynamic environment

Strong interpersonal communication, teamwork and project management skills

Strong ability to analyse data and draw upon actionable insights

Understanding how campaigns contribute to a multi-channel demand creation approach

Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable

Skills/Behaviours:

Detail-oriented, holistic thinker

Can balance competing priorities

Planning/project management—highly organised; Ability to juggle multiple projects in a dynamic, high-paced environment

Leadership and initiative to drive business objectives—self-starter

Agency management, cross-matrix resource management

Ability to understand decision impact on other areas of the business

Strong oral/written communication skills

Strong consultative marketing approach in order to effectively engage with sales

Highly collaborative

Get in on all the awesome at Instructure:

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles

Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge

Comprehensive wellness programs and mental health support

Annual learning and development stipends to support your growth

The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations

Motivosity employee recognition program

A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

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