Performance Creative Strategist

Performance Creative Strategist
 

NativePath seeks an experienced Performance Creative Strategist to join our Team! The Performance Creative Strategist will play a key role in developing and executing data-informed creative strategies that support growth across paid social channels. This role is essential in identifying high-performing creative, iterating on winning formats, and ensuring that creative decisions are grounded in performance insights.

Reporting to the Head of Performance Creative, the Performance Creative Strategist will collaborate closely with creative partners, the internal Performance Creative team, and cross-functional teams to continuously refine strategy, monitor creative performance, develop new concepts, and iterate to optimize paid creative.

The ideal candidate brings a mix of creative intuition and analytical thinking, a strong understanding of performance marketing, and the ability to turn insights into actionable briefs, scripts, and creative assets that drive measurable results.
 

Who are we?
We’re firm believers that the Standard American Diet is the pitfall to several of the preventable health conditions arising in our society today (including heart disease, diabetes, and neurological disorders). That’s why we created NativePath—a health & wellness company that blends Ancestral Wisdom with Modern Science to offer over 30 different supplements, monthly wellness challenges, and free courses to restore and reset people's health. Since 2017, over 1 million people have gotten “On The Path” with us and, by doing so, have reversed pain, renewed energy, and aged more gracefully.
 

We provide a rewarding, collaborative, and exciting work environment focusing on personal growth. Our leaders host weekly company-wide culture calls designed to foster team spirit, encourage movement, and build our community. In 2025, the entire company was flown to a ranch in Bend, OR, for team-building activities and had a blast while doing it! 

If the above resonates with you, we’d love to hear from you!

Responsibilities:

• Write compelling scripts for video ads and strategic creative briefs for both video and image ads.
• Assist in developing creative strategies informed by performance data and audience insights.
• QA video and image ads to ensure alignment with creative strategy, messaging, and brand standards.
• Identify and amplify high-performing content across paid social platforms
• Partner with designers, video editors, and external partners to execute and iterate on creative assets.
• Translate ad performance data into actionable insights for future creative decisions.
• Stay up to date on paid media trends and test new creative angles, hooks, and formats.
• Support documentation and creative project tracking in Notion.

Qualifications:

• 5+ years of experience in growth marketing, with a focus on creative strategy, preferably within an e-commerce or high-growth startup environment.
• Proven track record of developing and executing creative strategies that have driven significant brand growth.
• Expertise in growth marketing frameworks, especially the build-measure-learn methodology.
• A strategic thinker with a strong creative background, capable of leveraging content to drive measurable business results.
• Strong analytical skills to interpret data, derive insights, and optimize creative performance.
• Ability to gain a deep understanding of NativePath’s core customers and continuously identify new audiences for paid channels in collaboration with product and growth teams.
• Experience in leading and mentoring high-performing creative teams.
• Excellent collaboration skills across marketing, product, creative, data, and other teams to drive cross-channel performance.
• Up-to-date with industry trends, best practices, and emerging technologies in creative and growth marketing.
• Ability to thrive in a fast-paced environment, strong project management skills and ability to multitask.
• Exceptional attention to detail and a commitment to high-quality work.
• Demonstrated ability to track and measure the impact of creative efforts on performance metrics.
• Proficient in META, YouTube, Google Analytics and digital marketing platforms.
• Collaborates with performance and media teams to identify creative KPIs, analyze test results, and iterate on winning concepts.
• Leverage AI tools daily to streamline creative workflows, ideation, and scripting.
• Hands-on experience with Notion, Slack, AIR, Motion, and Figma to manage and collaborate on creative projects.

Job Type:

• Full-Time
  • Exempt

Work Location & Schedule:

• 100% Remote
• Monday - Friday

Compensation, Benefits, & Perks:

• $80,000 - $100,000/yr and discretionary end-of-year bonus opportunity.
• Free NativePath products each month because the well-being of our team members is always top of mind.
• PTO and 9 paid holidays + 1 floating holiday to recharge your batteries and be your best self. 
• Jumpstart your week with our Monday Culture Call and develop deeper connections with the entire team, gain further knowledge of NativePath’s wellness philosophies, and participate in light movement sessions!
• Competitive benefits package, including health, dental, vision, and more.
• Access our 401K program + a match to help secure your future as you grow with NativePath. 
• 100% remote workplace because we know our best work happens when we’re in our natural habitats.
• Multi-level coaching and mentoring programs to expand your knowledge, skills, and perspectives. 
• All-company events at incredible locations to bond with your colleagues (and have a little fun)

Technology:

We are a bring-your-own-device company. All team members must supply their own:

• Computer - PC or MAC with broadband internet and at least 20GB of RAM.
• Broadband Internet - minimum of 100 Mbps.

Company Website & Social Media Links:

• www.nativepath.com 
• www.facebook.com/nativepath
• https://www.instagram.com/nativepath/?hl=en
• https://www.linkedin.com/company/nativepath 
• https://www.pinterest.com/NativePath/ 
• https://www.tiktok.com/@nativepath