Offer summary

Qualifications:

Bachelor's degree in business administration, digital marketing, marketing technology, or technical studies., Over 2-3 years of experience with marketing automation tools, preferably Adobe Campaign., Experience configuring virtual events and webinars, with knowledge of Cvent, SpotMe, and Zoom., Strong communication skills and ability to work under tight deadlines in a dynamic environment..

Key responsibilities:

Manage and execute virtual events and webinars, ensuring smooth operation and adherence to standards.

Design, develop, and optimize event content templates and workflows, including landing pages using HTML, CSS, and JavaScript.

Collaborate with stakeholders to understand campaign requirements and ensure effective delivery.

Maintain technical workflows, landing pages, and ensure data access for reporting and analysis.

Job description

This is a remote position.

We are seeking an Event Specialist/Manager in Mexico to join our team and play a pivotal role in supporting a major pharmaceutical client.

Events Specialist / Manager will centrally manage and ensure the understanding,

implementation, execution, tracking, and optimization of virtual events and webinars

hosted by our global affiliate colleagues, including the campaigns aimed at driving

attendance to those events. Turn the multichannel content and rules as defined

and delivered in the campaign briefings provided by our stakeholders within the local

countries into a series of workflows, deliveries, and event configurations within the

standard marketing automation toolset, Adobe Campaign, and/or our standard webinar

solution, SpotMe & Cvent.

Work with the team to design and develop virtual events and campaign content templates and processes, as well as work to ensure understanding and adherence by local stakeholders to the predefined service and setup In addition to programming workflows, deliveries, and event configurations, also modify and maintain landing page templates using some creative coding languages such as HTML, CSS, and JavaScript.

Main tasks:

Deliver high-quality virtual events & campaigns: Ensure events run smoothly, meet deadlines, and adhere to global standards.
Optimize events & campaigns: Provide expert advice to stakeholders and collaborate on improving event templates and processes.
Maintain clear communication: Guarantee global markets understand virtual event services and ensure smooth collaboration between specialists for successful event delivery.
Manage technical aspects: Work independently and with others to maintain landing pages, email templates, and technical workflows.
Ensure data access: Guarantee analysts and data specialists have the information they need for reporting and analysis.

Requirements

Bachelor’s degree in business administration digital marketing or marketing Technology preferred, or bachelor’s degree in technical studies.
Previous experience with technically configuring virtual events and webinars
Nice to have experience with Cvent.
Knowledge in SpotMe and Zoom is preferred.
Over 2,3 years of demonstrated experience in marketing automation tools (Adobe Campaign is preferred)
Adobe Campaign certification is a plus (Business Practitioner is OK, Developer is an added plus.
Ability to work under tight deadlines and high pressure, dynamic situations are a must while it is not constant, there will be times that one must deal with changing requirements, competing priorities, and challenging stakeholders.
Openness to learning new tools and technical concepts is a must; should be able to demonstrate ability to quickly grasp new topics and concepts.
Experience as a Consultant or Campaign Manager in a software house, consultancy, or other project delivery environment; or experience in Service Center set ups, including process optimization
Previous experience with blending business/marketing topics and technical topics to interpret requirements, develop solutions, and explain to other audiences.
Client management skills, including managing work intake using Jira & MS Teams and deescalating incidents that impact customers.
Past exposure to email marketing concepts; HTML and CSS knowledge is preferred
Previous exposure to databases and data management concepts, including SQL and ETL skills; knowledge of web calls and interfaces is a plus.
Soft Skills needed:

Self-motivated and quick learner, creative thinker, open to changes
Keen eye for detail, takes pride in work and values quality
A can-do mentality with a desire to work with and for people around the globe.
Excellent written and verbal communication skills, with the ability to work independently across functional initiatives (with a particular skill for interpreting to non-technical audiences) and with the ability to interface with customers across global markets

Knowledge of Human Pharma marketing, including webinars, is a plus
English (as native). The global nature of this job requires being fluent in English – the job will be 100% in English, including interfacing with other native and non-native English speakers