Offer summary

Qualifications:

4–6 years of experience in performance marketing or creative strategy., Strong understanding of Paid Social platforms like Meta and TikTok., Experience in creative testing, iteration, and analyzing KPIs such as CTR and ROAS., Proven leadership skills in managing creative teams and coordinating cross-channel campaigns..

Key responsibilities:

Lead and manage the Ad Creation team, including copywriters and video editors.

Develop and implement cross-channel creative strategies aligned with performance goals.

Translate campaign needs into creative briefs and oversee testing and optimization.

Coordinate creative workflows and ensure consistency across brand touchpoints.

Job description

Welcome to Glow25!

We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission: creating glow moments. For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine.

For us, work is more than just productivity – it should inspire, excite, and bring joy. And this is where you come in! We are growing fast and are looking for smart, empathetic people who are eager to build something special with us.

Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!

These are our current challenges and future goals:

As a Creative Performance Lead (all genders) at Glow25, you'll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with creative thinking and lead our Ad Creation team with clarity, energy, and focus. Your mission: to drive iterative, high-performing ad production.

You’ll develop cross-channel creative strategies, turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of copywriters, video editors, project managers, and UGC creators.

This is where we need your support:

Team leadership: You’ll take on direct leadership of our Ad Creation team – from copywriters and video editors to project managers.
Creative strategy: You own the strategic direction for our paid creatives across Meta, TikTok, Native and other platforms – in alignment with performance and new customer acquisition goals.
Briefing & testing: You translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying.
Creative operations: You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.
Cross-channel alignment: You work closely with the Brand team to ensure consistency and creative synergy across touchpoints.

You have the following experience:

4–6 years of relevant experience in performance marketing or creative strategy
Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising
Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS
Performance-first mindset: You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth—no fine art, just full-throttle impact.
Proven track record in managing creative teams – ideally with direct leadership responsibility
Solid grasp of digital funnel mechanics – from ad to landing page to conversion
Skilled in prioritization, briefing, giving feedback, and leading retrospectives
Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams
You’re familiar with tools like Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar)

That's something you can look forward to:

Flexible working hours and time tracking.
Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account.
Top-notch equipment rented through Grover and conveniently delivered to your home.
A generous 40% discount on our entire range in the shop.
30 days of vacation + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.
Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).
Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you'll receive €50, giving you an annual bonus of €600!
After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here’s the best part: if you contribute to the plan yourself, we’ll add an extra 20% on top.

Yay! You've made it this far!

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.

Auf diese Stelle bewerben

Required profile