Offer summary

Qualifications:

At least 5 years of experience in consumer marketing, preferably in tech or ecommerce., Proven success in scaling paid acquisition channels like Google Ads and email marketing., Strong analytical skills with experience in A/B testing, attribution, and funnel optimization., Excellent communication skills and a self-starter attitude with high ownership..

Key responsibilities:

Develop and implement full-funnel, data-driven growth strategies.

Manage and optimize marketing channels including paid, owned, earned, and social media.

Lead and scale performance marketing campaigns, focusing on ROI and customer lifetime value.

Collaborate with cross-functional teams to align messaging and marketing initiatives.

Job description

This is a remote position.

Role Title: Growth Marketing Lead

Part Time: 20 hours per week, flexible during standard business hours (Eastern Time)

Job Description

About the Role

We are looking for a Growth Marketing Lead to own and drive data-driven marketing strategies that fuel our growth. You will lead performance marketing efforts across multiple channels—including paid, owned, earned, and social—to attract, convert, and retain customers. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is excited by the idea of thoughtful gifting and creating memorable customer experiences.

As a key member of our global team, you’ll not only execute but also strategize, analyze, and scale marketing initiatives that make a measurable impact. You’ll have the autonomy to build and manage a small team, bring in freelancers as needed, and work cross-functionally across time zones.

Key Responsibilities

Develop and execute full-funnel, data-driven growth strategies
Own and optimize all marketing channels: paid (Google Ads, etc.), owned (email, website), earned (PR, UGC), and social (organic & paid)
Manage and scale performance marketing campaigns, especially in Google Ads and email
Lead ongoing testing and optimization to maximize ROI and LTV
Analyze campaign data to identify trends, uncover insights, and inform future strategies
Collaborate with the product, design, and content teams to align messaging and initiatives
Build and manage a nimble in-house team or freelance support as needed

Requirements

5+ years of experience in consumer marketing, ideally within tech or ecommerce
Proven success in scaling paid acquisition channels, especially Google Ads and email
Strong analytical mindset with experience in A/B testing, attribution, and funnel optimization
Deep understanding of key marketing metrics and performance KPIs
Self-starter with a high degree of ownership and accountability
Excellent written and verbal communication skills
Passion for thoughtful gifting and creating joyful customer experiences
Experience working with remote and global teams is a plus