Offer summary

Qualifications:

5-7 years of experience in B2B marketing, preferably in tech firms or startups., Strong expertise in email marketing, including deliverability and cold outreach., Exceptional English language skills, with near-native proficiency., Hands-on, analytical, results-driven approach to marketing..

Key responsibilities:

Lead and execute email marketing campaigns targeting enterprise audiences.

Create engaging marketing content and maintain brand consistency.

Partner with lead research teams to generate high-quality leads and develop sales materials.

Drive organic growth through SEO, thought leadership, and PR outreach.

Job description

About Our Client
Our client is a fast-growing international B2B tech firm focused on delivering market-leading recognition and data products to enterprise clients across the US and Europe. Their award-winning programmes are trusted by Fortune 1000 companies, driving both brand impact and business results.

The Opportunity
Our client is seeking a Associate Director of Marketing to lead and execute high-impact marketing initiatives, with a particular emphasis on email marketing and organic growth.

You will be a key player in driving enterprise engagement, increasing lead generation, and supporting the transition to a broader data-driven business model. You’ll work closely with leadership, directly reporting to the CEO, and a distributed international team (Germany, USA, UK, India) to build and scale marketing efforts across channels and regions.

Key Responsibilities

Email Marketing:

Own and execute sophisticated email marketing campaigns across enterprise audiences (cold outreach, nurture campaigns, deliverability optimisation).
Ensure high deliverability and inbox placement, navigating modern spam filters and deliverability challenges.
Craft compelling, high-conversion email content — both editorial and sales-focused.

Content & Copywriting:

Write clear, engaging, and professional marketing copy (emails, sales collateral, social media posts, landing pages).
Maintain a strong, consistent brand voice across all touchpoints.

Lead Generation & Sales Enablement:

Partner with lead research teams to generate high-quality lead lists and campaigns.
Develop and refine sales materials and enablement assets to support the sales team.

Organic Growth:

Drive organic marketing initiatives — SEO strategy (with external partners if needed), thought leadership, PR outreach.
Support earned media and partner marketing opportunities.

Visual Marketing & Coordination:

Coordinate with design partners to develop impactful visuals and marketing materials.
Ensure marketing content is visually aligned with the brand and drives engagement.

Analytics & Optimisation:

Track and analyse marketing KPIs (email performance, lead conversion, engagement rates).
Continuously optimise campaigns based on performance insights.

What You’ll Gain

Direct influence on the company’s go-to-market strategy and marketing engine.
Close collaboration with leadership and an entrepreneurial international team.
A pivotal role in a business moving from an award-based model to a data-as-a-service leader.

Requirements

Ideal Candidate Profile

5-7 years of experience in B2B marketing, ideally with tech firms or startups.
Strong expertise in email marketing, including deliverability and cold emailing.
Exceptional English skills (native or near-native proficiency required).
Hands-on, analytical, and results-driven marketer.
Experience in lead generation, organic marketing, and sales enablement.
Familiarity with tools such as Mailchimp, HubSpot, ZoomInfo, Apollo, or similar.
Comfortable working in a fast-paced, international, remote-first environment.
Bonus: experience marketing data-as-a-service or award/research-based products.