Senior Social Media Executive (Campaigns and Coverage)

What the Role Covers 

Ad Hoc Campaign Development & Execution (65%)

• Lead the ideation and execution of ad hoc social media campaigns ensuring alignment with brand objectives.
  

• Develop pitch materials to sell campaign ideas, including message houses, content strategies, and creative direction.
  

• Craft and oversee social media content—static posts, carousels, Stories, and Reels/TikToks—ensuring each piece fits the campaign vision and platform best practices.
  

• Develop content concepts, shot lists, and scripts for Reels/TikTok to ensure high-quality storytelling and engagement.
  

• Coordinate and guide content production teams, from initial concept to final execution.
  

• Monitor campaign performance, analyze results, and optimize future efforts based on insights and learnings.
  

Creator Outreach, Briefing & Material Development

• Identify and filter appropriate creators or KOLs who align with the campaign’s objectives and brand voice.
  

• Develop creator briefs and guide them in producing content that meets client expectations.
  

• Ensure creator-generated content is brand-aligned, engaging, and meets platform best practices.
  

• Manage ongoing communication and partnerships with creators throughout the campaign.
  

Event Coverage & Content Creation (10%)

• Cover approximately five (5) key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts.
  

• Conduct on-site shooting and interviews, ensuring engaging and brand-aligned storytelling.
  

• Manage post-event content creation, including editing or guiding editors to produce high-quality recap videos and social media posts.
  

• Travel may be required for event coverage, including overnight stays for locations outside Metro Manila.
  

Assist in Project Pitches, Social Media/KOL Research
(25%)

• Pitch Deck Support – Gather industry insights, design slides, and structure presentations to highlight social media strategies and ROI.
  

• Keyword Research – Identify trending and high-impact keywords for organic and paid campaigns using SEO tools.
  

• Competitor Analysis – Track competitor content, engagement, and ad strategies to refine social media approaches.
  

• Trend Monitoring – Use social listening tools to spot emerging trends, hashtags, and audience conversations.
  

• Performance Insights – Analyze past campaigns and competitor success to optimize future strategies.
  

Required Skills & Expertise

• Social Media Strategy & Campaign Development
  

• Content Production
  
  

• Creator & KOL Management
  
  

• On-Site Event Coverage
  
  

• Client Communication & Relationship Management
  

• Video Editing & Direction
  
  

• Performance Tracking & Optimization