Social Media Specialist (Meta & Google Ads) | ZR_25318_JOB

This is a remote position.

Job Title: Social Media Specialist

Remote | Part-time 
Australian Time Zone Work Hours Preferred

Work Schedule:

Content Creation & Platform Management

• Develop and manage content calendars for Instagram, LinkedIn, TikTok, and blog posts for the website
  

• Create visually appealing graphics, reels, car photography reels, and videos for both Car Farm and the coaching business
  

• Write engaging captions and thought-leadership content that aligns with each brand’s voice
  

• Schedule and publish content consistently, keeping audience insights in mind
  

Paid Advertising

• Set up and optimize Meta (Facebook & Instagram) ad campaigns to drive leads and conversions
  

• Manage and scale Google Ads campaigns, including keyword targeting, split-testing, and remarketing
  

• Monitor ad performance, generate reports, and adjust strategies to maximize ROI
  

Brand Strategy & Community Engagement

• Collaborate closely with the client to define and evolve brand voice and positioning
  

• Actively respond to comments, messages, and mentions across platforms to grow community engagement
  

• Identify content or platform opportunities (e.g., trends, hashtags, influencer collabs)
  

• Proven 2 years experience in social media strategy, content creation, and paid advertising
  

• Proficiency in Meta Ads Manager and Google Ads
  

• Knowledge of social media trends across LinkedIn, Instagram, TikTok, and blogs
  

• Strong design and video editing skills (Canva, CapCut, or similar tools)
  

• Copywriting experience with a knack for storytelling and brand-building
  

• Ability to work independently, take creative initiative, and meet deadlines
  

• Bonus: Experience in the automotive, retail, or coaching/personal development industries
  

*Note: Please provide genuine examples of your creative work as well as ROI on Ads Spend documentation.

Independent Contractor Perks

• Permanent work from home
  
• Immediate hiring