Sr. Social Media Manager (Project-based)

Sr. Social Media Manager (Project-based)

Social Media - Makati (Remote)

Are you a strategic social media leader who lives and breathes community building? We’re on a mission to rally Filipino parents of babies and young kids around insight-driven content and authentic connection — and we need you to captain the journey. As our Senior Social Media Manager, you’ll architect and execute a relentless, data-led social experience that turns parents into our most passionate advocates.

About the Role

In this role, you’ll be the driving force behind Greenpark’s parenting community in the Philippines. You’ll own the end-to-end social strategy—from unearthing the insights that spark conversation to designing and optimising every post, group discussion, and live event. You’ll partner closely with clients, creative teams and analysts to ensure our social channels aren’t just channels—they’re thriving hubs of real-world parenting support and inspiration.

What You’ll Do

• Craft & Execute Community Strategy
  • Design social roadmaps that foster belonging and spark authentic conversations among Filipino parents
  • Launch and moderate branded Facebook Groups, Instagram hubs, and bespoke social experiences
• Insight-Driven Content Planning
  • Mine social listening and platform analytics to identify trending parenting topics and unmet needs
  • Turn data into engaging content frameworks, from snackable tips to deep-dive video series
• Relentless Optimisation & Growth
  • Set clear KPIs for engagement, membership growth and sentiment—and iterate weekly to smash goals
  • A/B test formats, messaging and posting cadences to continually raise the bar
• Client Partnership & Leadership
  • Serve as the day-to-day social expert for clients—presenting strategy, reporting results and driving next-level ideas
  • Mentor junior team members, share best practices and champion a culture of experimentation
• Cross-Functional Collaboration
  • Work hand-in-hand with creative, paid-media and influencer teams to amplify community initiatives
  • Integrate community insights into broader brand campaigns and product launches

Who We’re Looking For

• Proven Community Builder – 5+ years managing and growing online communities (parenting, CPG or lifestyle focus preferred)
• Data-Driven & Strategic – You turn social listening and analytics into crystal-clear roadmaps and measurable impact
• Relentless Optimiser – You never settle and won’t rest until both quantitative and qualitative goals are crushed
• Client-Ready Communicator – You build trust quickly, present with confidence, and translate insights into persuasive recommendations
• Filipino Parenting Insider – You understand the digital habits, pain points and language of parents in the Philippines

Plus!

• TikTok & Instagram social-first strategy chops
• Hands-on experience building or scaling Facebook Groups or community platforms
• Track record in influencer/creator partnerships within the parenting space

Bonus Points

• Paid social campaign management and budget oversight
• Fluent Tagalog; bonus if you know local parenting slang and memes

What’s in It for You?

• Lead a Flagship Project – Own Greenpark’s parenting community playbook in the Philippines
• Innovative Environment – Join a team that celebrates bold ideas, fast learning and fearless experimentation
• Competitive Package – Market-leading salary, benefits and professional development support
• Flexible Work – Hybrid remote setup based in Makati, with the freedom to balance focus and collaboration

Ready to rally a community of parents and steer our social ship to new horizons? Apply now and let’s build something extraordinary together.