Regional Social Lead

Regional Social Lead (APAC) – Philippines / Malaysia-Based

Social Media —Hybrid 

This will be a 1 year fixed term contract. 

Trendspotter, Innovator & Social Growth Driver Wanted!

Do you live and breathe social media trends? Are you always five steps ahead on TikTok, Instagram, and beyond? Can you transform insights into social-first strategies and compelling proposals that drive engagement, brand love and real business impact? If you’re a forward-thinking social media leader who thrives on innovation, data-driven decision-making and strong agency collaboration, we want you on our team!

About the Role

You’ll spearhead our social-first media strategy across Southeast Asia—working on a mix of food and lifestyle brands. Rather than merely reacting to trends, you’ll design proactive, social-first roadmaps that leverage social search, listening and platform insights to elevate our clients’ presence and performance.

As our go-to expert on platform evolution, regional nuances and pitch planning, you’ll manage a small team, build trust with clients, and ensure every campaign is rooted in a social-first mindset and ties back to real business results.

What You’ll Do

Social-First Strategy & Proposal Planning

• Lead the development and execution of social-first strategies, from trendspotting to formal pitch decks and proposals.
  

• Craft persuasive, data-backed proposals that showcase a social-first approach, clear roadmaps and expected impact.
  

• Ensure every plan aligns with overarching marketing objectives and regional market nuances.
  

Trendspotting & Content Excellence

• Monitor emerging topics, viral moments and platform features—keeping brands at the forefront of social-first conversations.
  

• Oversee creation of platform-native content, balancing brand consistency with local cultural sensibilities.
  

• Champion creative experimentation within a social-first framework while maintaining performance KPIs.
  

Data-Driven Insights & Innovation

• Translate analytics from social search, listening tools and platform dashboards into actionable, social-first insights.
  

• Continuously refine content and engagement tactics based on performance data.
  

• Pilot new formats, tools or features to ensure our social-first edge.
  

Client & Team Leadership

• Act as a trusted advisor—presenting social-first recommendations, winning buy-in and driving social growth.
  

• Mentor, inspire and develop your regional social media team, fostering a social-first culture of creativity and accountability.
  

• Collaborate closely with brand marketing, creative and media teams for an integrated digital approach.
  

Who We’re Looking For

• 8+ years of hands-on social media strategy and execution—ideally with strong agency experience.
  

• Experience working with regional teams across multiple SEA markets is highly preferred.
  

• Proven track record in social-first strategy development and proposal planning—driving pitches from concept to approval.
  

• A data-driven mindset, skilled at turning analytics into clear, measurable recommendations.
  

• Exceptional leadership abilities—able to manage and motivate a diverse team.
  

• Outstanding communication and client-management skills—confident in presenting to senior stakeholders.
  

• Fluent in English; additional proficiency in Filipino, Indonesian or Malay is a plus.
  

Plus!

• TikTok Strategy Expertise—you know exactly how to leverage TikTok’s unique formats, algorithms and community trends to drive social-first growth.
  

• Influencer & Creator Engagement—hands-on experience identifying, negotiating with and managing creators to amplify brand stories within a social-first framework.
  

Bonus Points

• Experience with paid social campaigns and performance marketing.
  

• A portfolio showcasing creative, trend-led, social-first campaigns that delivered tangible results.
  
  

What’s in It for You?

• Lead and shape the social-first presence of exciting brands across Southeast Asia.
  

• Work in a dynamic, innovation-driven environment where bold ideas are celebrated.
  

• Competitive salary and benefits package.
  

• A collaborative team that values learning, growth and pushing digital boundaries.
  

If you’re passionate about social media, love crafting winning, social-first proposals and driving strategy that moves the needle, apply now—and help us shape the future of digital marketing in APAC!