SEO Manager

Why This Role Exists 

Greenpark is building the future of search — one that spans Google, TikTok, marketplaces, and everywhere audiences discover content. As SEO Manager, you’ll help lead that charge. 

This role exists to: 

• Drive business outcomes through cutting-edge SEO and omni-channel search strategies. 

• Lead key client accounts, manage deliverables, and evolve Greenpark’s integrated SEO approach. 

• Champion innovation, pushing the boundaries of what's possible with automation, AI, and cross-platform content discovery. 

• Develop scalable processes, mentor junior talent, and help establish a high-performance, cross-functional SEO team. 

Key Responsibilities 

Strategy & Execution 

• Develop and execute SEO strategies across all pillars: technical, content, backlinks, UX/CRO, and platform integrations. 

• Deliver omni-channel search strategies that span Google, TikTok, YouTube, marketplaces, and emerging platforms. 

• Propose and experiment with automation or AI-driven approaches to improve efficiency and campaign outcomes. 

• Translate audience insights and keyword data into actionable plans for content, campaign planning, and website optimization. 

Leadership & Collaboration 

• Become the lead of the projects you are working on — owning the SEO workstream end-to-end, and managing both internal and external stakeholders. 

• Guide and mentor junior SEO team members and freelancers to deliver high-quality, scalable work. 

• Partner closely with the content, data, and other teams to execute integrated strategies and share best practices. 

• Support business development, contributing to pitch decks, insights reports, and proposals. 

Productization & Process 

• Build frameworks, dashboards, and processes that enable repeatable, high-quality SEO delivery. 

• Contribute to Greenpark’s proprietary multi-market content production methodology. 

• Help establish scalable SEO workflows through automation tools or standardized playbooks. 

Performance Monitoring 

• Lead regular audits and performance reviews using GA4, GSC, Ahrefs, SEMrush, and relevant social SEO platforms. 

• Track KPIs such as organic visibility, traffic quality, engagement, conversions, and ROI. 

• Provide reporting with insight — not just data — and consistently recommend strategic actions to improve. 

Performance Review & Growth Metrics 

You will be evaluated on your ability to: 

• Deliver results across client KPIs, including traffic growth, visibility, ROI, and engagement. 

• Push innovation — developing new ideas, frameworks, and solutions beyond what already exists in the market. 

• Deepen expertise across CRO, brand-building SEO, and omni-channel integration. 

• Proactively lead projects and communicate effectively with stakeholders. 

• Improve internal workflows and team efficiency through tools, processes, or upskilling. 

• Demonstrate strong attention to detail, autonomy, and ownership of outcomes. 

• Nurture a collaborative and positive team culture. 

Reporting Line 

• Reports to: Senior SEO Manager & Head of Omnichannel Search, APAC 

• May oversee: Freelancers, junior team members 

• Coordinates with: Project Management, Account, Data, and Content teams