Offer summary

Qualifications:

Minimum 8 years of experience in Salesforce Marketing Cloud architecture and implementation., Proficiency in Journey Builder, Automation Studio, Audience Builder, and Content Builder., Strong skills in AMPscript, SSJS, SQL, and API integrations., Salesforce Marketing Cloud certifications are mandatory..

Key responsibilities:

Design scalable and secure SFMC solutions based on business needs.

Implement data models, segmentation, and automation frameworks.

Lead integration of SFMC with Salesforce CRM and external systems.

Manage multi-channel campaigns across Email, SMS, Push, and Web.

Job description

This is a remote position.

Job Description

We are seeking a skilled Salesforce Marketing Cloud (SFMC) Lead and Architect to lead the design, development, and deployment of enterprise marketing automation solutions. The role focuses on building scalable and integrated SFMC solutions that drive personalized customer journeys and measurable outcomes. The selected candidate will ensure integration with Salesforce CRM, external systems, and data platforms, while promoting best practices across architecture, governance, and security. This full-time position offers the opportunity to work in a hybrid setup with international teams and contribute to digital transformation efforts in a dynamic environment. Benefits include project stability, advanced tooling (Datorama, Interaction Studio), and a strong collaborative framework.

Key Responsibilities

Design scalable, secure Salesforce Marketing Cloud solutions based on business needs,
Define and implement data models, segmentation, and automation frameworks,
Integrate SFMC with Salesforce CRM and external APIs and data platforms,
Lead implementation of multi-channel campaigns across Email, SMS, Push, and Web,
Develop AMPscript, SSJS, and SQL queries for dynamic campaign execution,
Manage encryption, ETL, and compliance with GDPR/CCPA standards,
Oversee integration processes using REST/SOAP APIs and Marketing Cloud Connect,
Leverage Datorama for performance analytics and insights,
Enforce coding standards, security policies, and governance within SFMC,
Provide thought leadership on emerging MarTech trends and personalization strategies

Requirements

Minimum 8 years of experience in Salesforce Marketing Cloud architecture and implementation
Proficiency in Journey Builder, Automation Studio, Audience Builder, and Content Builder
Strong experience in AMPscript, SSJS, SQL, and API integrations
Experience integrating SFMC with Salesforce Sales/Service Cloud and third-party tools
Advanced knowledge of customer segmentation, personalization, and marketing automation
Familiarity with GDPR, CCPA, and data encryption policies
Experience in working with Datorama, Interaction Studio, and Intelligence reporting tools
Capability to lead cross-functional teams and mentor technical contributors
Excellent problem-solving and communication skills
Salesforce Marketing Cloud certifications are mandatory