Growth Lead

This is a remote position.

Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.

To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high-performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to collaboratively achieve our goal.

If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.

Roles & Responsibilities

• Leading a high-performance team to create and implement strategic sales initiatives and campaigns that increase the number of leads.
  
• Manage & interact with possible leads and current customers. Build and maintain win-win relationships with new and existing partners.
  
• Identify new customers and opportunities based on current and future needs.
  
• Manage organizational sales by developing a business plan that covers sales, revenue, and expense controls.
  
• Manage the sales and advertising budget to drive sustainable bottom-line growth.
  
• Responsible for all customer-related correspondence and serves as the liaison between customers and stakeholders and Digita senior management.
  
• Responsible for designing and improving internal growth processes, including customers and leads databases, intake procedures, etc.
  
• Managing customer & sales accounts across the company, responsibility for keeping them running effectively and monitoring and optimizing bid rates.
  
• Contribute to marketing & sales effectiveness by identifying short-term and long-range issues that must be addressed. Assess current team processes and procedures, identify opportunities for improvement, and implement them.
  
• Measure and report the performance of the growth department and its outcomes against established goals (ROI and KPIs).
  
• Brainstorm new and creative strategies to generate new leads.
  
• Collaborate with internal teams to maintain customer relations and enhance customer experience and satisfaction while keeping Digita standards.
  
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  
• Identifies critical conversion points and drop-off points and optimizes user funnels.
  
• Liaise with immediate team and wider company pillars to ensure collaboration and understanding across the business.
  
• Joint responsibility for hiring and training team members, setting quotas, evaluating and adjusting performance, and developing processes that drive growth. 
  

Requirements

1. Master's Degree in Marketing, Business, Communication or a related field
   
2. Proven working experience in sales & customer relations, particularly within the industry
   
3. 5+ years of experience in planning and implementing growth strategies.
   
4. Demonstrable experience leading and managing marketing databases, email, social media, and/or display advertising campaigns
   
5. Experience in database management
   
6. Solid knowledge of CRMs, websites and marketing analytics tools (e.g., Hubspot, Salesforce, Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.). Deep understanding of CRM systems and best practices. 
   
7. Recent experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite
   

Mental Skills

• Critical Thinking - The ability to problem solve, research, and make suggestions for achieving clients' goals using digital marketing.
  
• Influence - The ability to influence others and drive results through collaboration, working with colleagues and contacts at all levels of an organization to develop compelling campaigns and drive growth.
  
• Strategic Thinking - The ability to plan dynamic approaches that achieve organizational goals and keep the department one step ahead.
  
• Assertiveness - A mindset of complete ownership of assigned tasks and projects towards client goal fulfilment while keeping with organizational policies and principles.
  
• Integrity - Willingness to own up for mistakes and find strategies to remedy them. Strong moral principles.
  
• Detail-Oriented - A master at finding the needle in the haystack
  
• Team Player - A willingness to jump in and provide support within and outside your core department.
  
• Communication - You possess the gift of gab and the gift of the slab (Strong verbal and written skills are required).
  
• Creativity - Highly creative with experience in identifying target audiences and devising digital campaigns that memorize, engage, inform and motivate.
  
• Adaptability - The ability to think like a consumer, a marketing manager and beyond and put yourself in the shoes of your target audience. An attitude that embraces change and a fast-paced environment.
  

Material Skills

• Leadership - Demonstrable experience in coaching, leading, management using KPIs and assessing performance. An ability to guide and train department members to increase competencies and ensure client outcomes and goals while holding department members accountable to their targets.
  
• Excellent Customer Service Skills - An ability to manage customer and stakeholder relationships. This role requires constant interaction with potential and current customers on an ongoing basis, so the ideal candidate must have extensive experience and knowledge in customer communication and interaction.
  
• A Knack for Sales - An ability to "sell a refrigerator to an Eskimo." 
  
• Sales Mastery- A methodological process for ensuring repeatable sales success.
  
• Budgeting & Parsimonious use of Resources - The capacity to keep projects and clients on track with established budgets and enhance agency profitability. 
  
• Forecasting - The ability to recognize patterns in digital marketing and our business to ascertain what the future may look like and to plan, manoeuver and adapt for this future to ensure profitability and customer satisfaction. Help Digita stay one step ahead.
  
• Project Management - Coordinate and oversee the management of varied components of campaigns and projects within time-bound targets, ensuring delivery. 
  
• Innovation - An ability to innovate and build on existing processes to ensure efficiency, profitability and viability. 
  
• Strong presentation skills - This role requires you to make presentations both to the team you will lead, senior management and to customers and leads. An ability to work autonomously and as part of a growth management team.