Marketing Lead

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, An innovative digital fitness platform helping creators launch personal apps to deliver effective workout experiences to millions of users worldwide.

Job Description

As the Marketing Lead, you’ll own the full-funnel marketing strategy and execution for our suite of creator-branded fitness apps. You’ll drive paid media, campaign strategy, lifecycle marketing, and brand messaging—partnering closely with creators, product, and content teams to fuel subscriber growth, retention, and revenue.

Responsibilities

Paid Media: Strategy & Execution

• Build, manage, and optimize paid media campaigns across major channels (Meta, Google, TikTok, etc.)

• Conduct hands-on audience targeting, budgeting, A/B testing, and creative rotation

• Monitor CAC, CTR, ROAS, and cost per trial daily; pause/scale ads based on performance

• Analyze campaign results and translate learnings into weekly optimizations and strategic pivots

Campaign & Go-to-Market Strategy

• Plan and lead multi-channel campaigns for app launches, challenges, seasonal promotions, and feature releases

• Set overall messaging strategy, campaign timelines, and coordinate cross-functional execution

• Review and edit copy for email, push, in-app, and landing pages; ensure alignment with audience and brand

• Collaborate with product, content, design, and support teams to ensure seamless campaign delivery

Revenue Forecasting & Business Performance

• Track key business metrics: subscriber growth, trial conversion, retention, and churn

• Monitor and interpret the impact of campaigns, promotions, and paid media on revenue and LTV

• Partner with leadership on strategic planning, forecasting, and growth scenarios

Lifecycle Marketing Oversight

• Own high-level strategy for onboarding, retention, and reactivation flows (email, push, in-app)

• Review flow logic and messaging; provide editing feedback on campaign content

• Align lifecycle efforts with product, support, and content teams

Messaging, Positioning & Brand Stewardship

• Define and evolve the value propositions for each app and audience segment

• Approve and edit all external copy: landing pages, App Store descriptions, challenge banners, ad scripts, etc.

• Maintain distinct brand voices across multiple apps, ensuring consistency across channels

• Partner with creators to refine messaging and support their brand’s growth

Partner Relations & Strategic Leadership

• Represent marketing in creator/partner calls

• Align partner efforts with campaign timing, user needs, and overall growth strategy

• Maintain strong, collaborative relationships with partners and act as a strategic thought partner

Ideal Candidate

• 5+ years of experience in digital marketing, with a focus on paid media and full-funnel campaign management (preferably in SaaS, subscription, or mobile apps)

• Proven track record of driving subscriber growth and retention through paid and lifecycle marketing

• Strong analytical skills; comfortable with data analysis, forecasting, and reporting

• Exceptional copywriting and editing skills; experience developing messaging for diverse audiences

• Experience collaborating with product, design, and content teams in a fast-paced environment

• Deep understanding of app marketing, mobile user acquisition, and creator/influencer ecosystems a plus

• Self-starter with strong project management and cross-functional leadership abilities