Growth & Inbound Marketing Lead - F/M

Sparteo is an independent suite of AI-powered advertising technologies built on sustainable, sovereign infrastructure.

Since 2018, we’ve been reshaping programmatic advertising to make it faster, more transparent, and more profitable by building the most direct path between publishers and advertisers.
But we don't stop here: wherever attention lives, on the web, in apps, on CTV, and beyond, our mission is to monetize audiences, across every device. Our data-driven tech delivers 30% higher revenues for our clients on average than traditional solutions.
Our Solutions:
→ Actirise for intelligent display monetization
→ FastCMP for seamless and compliant consent management
→ Meetscale SSP for programmatic optimization
→ Viously for High-impact video monetization
→ Voxeus for audio monetizationBehind Sparteo’s growth is a team of 100+ talents across 11 countries, united by a shared ambition to redefine the future of digital advertising.

Our dedication has placed Sparteo among the most dynamic tech players in Europe:

• FT1000 ranking – Among the fastest-growing European companies in 2024 & 2025
• The Europas – Featured in the list of 100 hottest startups
• Pixalate Ranking – #1 Web SSP in France with our Actirise solution, overtaking Google AdExchange

These milestones are just the result. What truly sets us apart is how we work: at Sparteo, we don’t settle, we act.

• We are hungry: Always pushing for better, never settling for average.
• We are data-obsessed: Facts guide us — not assumptions, not egos.
• We think as one: Collective goals come before personal wins.
• We trade off: We simplify, prioritize, and go for high-impact results.
• We solve problems: We own challenges and turn ideas into action.
• We say what we do: Radical transparency is how we grow — no fluff, no hiding.

Discover our journey, products, and culture on 👉 our website 👈

Your Job

You are the spark that drives visibility and engagement. As Growth & Inbound Marketing Lead, your core mission is to design and execute a powerful inbound marketing engine that attracts qualified users and feeds our self-serve or inbound sales funnel. You’ll create levers for sustainable growth, bridging marketing, product and revenue.

Strategy & Leadership of Inbound Marketing

• Define the global inbound strategy to attract, activate and convert qualified users

• Build content playbooks aligned with SEO/SEA goals and product narratives

• Set up tools, dashboards and reporting frameworks

Content & SEO Execution

• Produce or delegate production of high-impact assets: landing pages, SEO articles, guides, demo videos, etc.

• Coordinate freelancers and content partners

• Own and optimize our WordPress-based content architecture

Acquisition & Conversion Funnel Optimization

• Manage all acquisition channels (paid & organic): Google Ads, LinkedIn, social, retargeting, email…

• Pilot A/B tests on landing pages and CTAs

• Improve conversion across the full funnel (from install to activation and self-serve signup)

Analytics & Growth Loops

• Track KPIs: traffic, installs, activation rate, conversion rate, LTV/CAC

• Identify key growth loops and iterate: market benchmarks, user behavior, positioning tests

Cross-functional Collaboration

• Collaborate with Product, Sales & Customer Success to align messaging

• Validate resonance of content through user insights

• Contribute to positioning and go-to-market tests

Your profile for this job

• 6+ years of experience in B2B SaaS marketing, with a strong focus on inbound, growth, or performance

• Proven track record in driving user acquisition through SEO, SEM, and content-led strategies

• Hands-on expertise with WordPress, GA4, Ahrefs/SEMrush, Hotjar, and conversion rate optimization tools

• Solid understanding of SaaS metrics and user funnels (LTV, CAC, ARPU, activation, retention)

• Comfortable owning both strategic planning and operational execution across multiple acquisition channels

• Experience within AdTech or publisher ecosystems (e.g. SSP, header bidding) is a strong plus

• Having built or scaled self-serve or PLG acquisition pipelines is highly valued

• Performance-driven, creative, and thrives in fast-paced, cross-functional environments

Your mind set to share our adventure

• 🚀 You want to make an impact and move things forward collectively. Does hearing phrases like "Yes, but we've been doing it this way for years..." make your hair stand on end? We feel the same way: progress is made by questioning what already exists.
• 🧠 You solve problems pragmatically and analytically.
• 🏃‍♂️ You're looking for a fast-moving environment where your agility will be an asset. The 80-20 (Pareto) principle holds no secrets for you.
• 🎧 Your ability to listen encourages you to challenge and improve yourself on an ongoing basis.

Benefits & Work Environment

• 🌍 Dynamic Remote Culture: At Sparteo, we embrace a flexible work environment that adapts to your lifestyle, allowing you to contribute from wherever you feel most productive, be it from home or our urban offices in Paris, Lille, or London.
• 👥 Close-knit Team: Be part of our dynamic and united team, where collaboration, innovation, and mutual support drive our collective success and create a thriving work environment.
• 🎉 Vibrant Social Events: Engage in regular social gatherings and company events that foster community and celebrate our milestones.
• 🚀 Rapid Growth: Experience the excitement of working with a company in rapid expansion mode, impacting the advertising technology landscape across Europe and beyond.
• 📈 Tailored Support: We provide robust career development support, including training programs, career check-ins with HR, opportunities for internal mobility, and performance feedback sessions conducted quarterly or semi-annually, depending on your role.
• 🌴 RTT Days: We support work-life balance with additional rest days (RTT), provided based on position and tenure, empowering you to recharge and enjoy life outside of work.
• 🩺 Comprehensive Health and pension plans: We provide a robust health benefits plan, ensuring you and your family are covered and cared for.
• 💼 Additional Perks:
  • 🍽️ Benefit from the Swile card for meals.
  • 🚆 Partial reimbursement of public transit passes.

Ready to join Team Sparteo? Send us your CV and continue the recruitment process!

Here are the stages in our recruitment process

• Discussions about your driving forces, your ambitions and our Sparteo mindset  will be held with a member of our Talent Acquisition team.

• Analytical and business logic tests

• Discussions with one or more members of the Sparteo team, including your future manager

• Taking up references

Our recruitment process is mainly conducted by videoconference; however, certain stages may require a face-to-face meeting.