Customer Acquisition Manager

About A Place for Mom:

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

As a Customer Acquisition Manager (CAM) at A Place for Mom, you’ll play a critical role in growing our network of senior living community partners. This business development role is focused on identifying, engaging, and signing new community partners - including assisted living, memory care, and retirement communities - that meet APFM’s high standards of care and regulatory requirements.

You’ll serve as a consultative advisor to executive decision makers, educating them on the value of partnering with APFM and how our services support their occupancy and growth goals.

Key Responsibilities

• Develop and execute a strategic sales plan to expand APFM’s network of qualified senior living communities
• Identify, prospect, and engage executive decision makers through targeted outreach and relationship-building
• Deliver compelling pitches that communicate APFM’s value proposition, services, and partnership model
• Sign highly qualified communities that align with our customer needs and compliance standards
• Meet and exceed Objectives and Key Results (OKRs) including outreach and new partner signings
• Collaborate with Onboarding Specialists to ensure a smooth handoff and strong partner experience
• Maintain accurate records and notes in CRM tool (Salesforce), and prepare weekly performance reports
• Travel as needed for field meetings and industry events

• 3+ years of sales or business development experience, ideally in the senior living, healthcare, or housing industries
• Strong relationship-building skills with a genuine enthusiasm for engaging new partners
• Excellent written and verbal communication skills, with confidence speaking to executives and owners
• Highly organized with the ability to manage multiple priorities and deadlines
• Self-motivated, results-driven, and comfortable working in a fast-paced, metrics-oriented environment
• Proficiency in CRM systems (Salesforce) and common business tools (Microsoft Office, Google Workspace, DocuSign)
• Ability to interpret and communicate regulatory and compliance standards
• A proactive, solutions-oriented mindset and the ability to work independently with sound judgment

Compensation

The position is an hourly, non-exempt position.                                   

• Base Rate: $37.79- $39.22 per hour
• Bonus $22,500

Benefits

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

Additional Information

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

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